Author

Michéal Breslin

Founder

Michéal Breslin is Managing Director at Lever Digital, where he works with B2B SaaS and FinTech teams as well as eCommerce companies to scale paid acquisition without losing revenue. His focus is performance marketing that maps to commercial outcomes: cleaner targeting, smarter keyword strategy, conversion-led landing pages, and measurement that connects ad spend to real pipeline.

Michéal has 10+ years’ experience in PPC and user acquisition, and is listed as a verified PPC expert on SaaS Hackers as well as being an approved Google Ads partner His expertise includes:

→ Developing and executing comprehensive paid media strategies
→ Optimising user acquisition funnels for maximum conversion
→ Implementing data-driven decision-making processes
→ Scaling growth while maintaining cost-efficiency
→ Scaling businesses across Europe & North American markets