Use this banner section for site-wide announcements, news updates, big changes and more.
Author

Michéal Breslin

Founder

Michéal Breslin is Managing Director at Lever Digital, where he works with B2B SaaS and FinTech teams as well as eCommerce companies to scale paid acquisition without losing revenue. His focus is performance marketing that maps to commercial outcomes: cleaner targeting, smarter keyword strategy, conversion-led landing pages, and measurement that connects ad spend to real pipeline.

Michéal has 10+ years’ experience in PPC and user acquisition, and is listed as a verified PPC expert on SaaS Hackers as well as being an approved Google Ads partner His expertise includes:

→ Developing and executing comprehensive paid media strategies
→ Optimising user acquisition funnels for maximum conversion
→ Implementing data-driven decision-making processes
→ Scaling growth while maintaining cost-efficiency
→ Scaling businesses across Europe & North American markets

Authored blogs

B2B Conversion Tracking: The Setup Most PPC Agencies Get Wrong | Lever Digital
PPC

B2B Conversion Tracking: The Setup Most PPC Agencies Get Wrong | Lever Digital

Meta Ad Conversion Benchmarks for B2B 2026

Meta Ad Conversion Benchmarks for B2B 2026

Key Meta advertising benchmarks for B2B in 2026, with practical guidance on what “healthy” performance really looks like for SaaS, FinTech and complex B2B sales cycles.
How PPC Strategy Changes in Competitive Markets
PPC

How PPC Strategy Changes in Competitive Markets

Saturated PPC market? How to compete in B2B when CPCs rise, budgets dominate, and generic optimisation stops working.
The FinTech Metrics PPC Agencies Often Get Wrong

The FinTech Metrics PPC Agencies Often Get Wrong

FinTech PPC measurement: the metrics agencies misinterpret and what to track instead for defensible pipeline growth.
12 B2B Meta (Facebook & Instagram) Ad Stats You Need to Know in 2026
PPC

12 B2B Meta (Facebook & Instagram) Ad Stats You Need to Know in 2026

B2B Meta ads in 2026: 12 benchmarks and stats on CTR, CPC, CPL, CPA, retargeting and attribution to shape smarter strategy.
Series A Marketing Mistakes That Hurt Paid Performance Later
Marketing

Series A Marketing Mistakes That Hurt Paid Performance Later

Series A PPC mistakes that hurt growth later. Avoid rising CAC, poor lead quality and weak foundations before you scale paid.
LinkedIn Ad Conversion Benchmarks for B2B: What Good Really Looks Like in 2026
PPC

LinkedIn Ad Conversion Benchmarks for B2B: What Good Really Looks Like in 2026

What are good LinkedIn ad benchmarks for B2B? CTR, CPL, video and lead gen stats, plus how to interpret them properly.
Paid ChatGPT Ads Are Coming: What Marketers Need to Know (and Do) Before the Test Goes Live
Marketing

Paid ChatGPT Ads Are Coming: What Marketers Need to Know (and Do) Before the Test Goes Live

ChatGPT ads are coming. Here’s what OpenAI said, what it means for marketers, and how to prep to test from day one.
Microsoft Ads Conversion Benchmarks for B2B: Conversion Rate by Industry
PPC

Microsoft Ads Conversion Benchmarks for B2B: Conversion Rate by Industry

Microsoft Ads conversion benchmarks for B2B: industry averages, desktop vs mobile insights, and how to assess if your CVR is truly competitive.

Questions and answers

How many years of experience do you have?

10+ years!

What is your role?

I'm the Managing Director of Lever Digital

How are you verified?

I'm a listed expert on SaaS Hackers and an approved Google Ads partner.

Have more questions?

Contact