PPC and digital marketing agency in Edinburgh

Senior PPC specialist in the heart of Edinburgh for businesses ready to grow.

Lever Digital is a PPC and digital marketing agency founded in Edinburgh in 2020.

We run Google Ads, Microsoft Ads, LinkedIn and Meta campaigns, alongside SEO and conversion rate optimisation, for businesses in Edinburgh, the Lothians and across Scotland. Our office is at 5 South Charlotte Street, a few minutes from Princes Street, and the people you meet are the people who run your account.

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Google Partner
UK Paid Media Awards 2026 finalist
22.74
ROAS from Google Ads · Global accountancy firm
$100k → $3M
ARR · Uplisting
300%
YoY revenue growth · Spell Payments
We've worked with SaaS companies from PMF to Series A to exit

Why choose an Edinburgh-based PPC agency

Being local should mean more than a postcode on the footer. For Edinburgh clients it means four things.

A team you can sit down with

Kick-off and quarterly reviews in person, because sometimes it's better to speak face-to-face.

Campaigns built for Scottish buyers

We know when a campaign should target Scotland only, when it should run UK-wide and beyond, and how to split budget between local, natinal and international markets.

Senior specialists, not juniors

Every account is run by someone with at least three years' hands-on paid media experience, and our Managing Director is involved in strategy on every client.

Monthly rolling contracts

There's no fixed term. You stay because the account is working.

PPC services for Edinburgh businesses.

Most Edinburgh clients start with paid search, because it captures people already looking for what you sell. Each service has its own page with the detail.

SearchGoogle AdsView service → SearchMicrosoft AdsView service → Paid socialLinkedIn AdsView service → Paid socialMeta and other paid socialView service → New · AI searchChatGPT AdsView service →
Also:Conversion rate optimisationSEOAI search visibility

PPC built for the Scottish market.
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A campaign that works in London won't always work in Edinburgh. These are the details we build into Scottish accounts from day one.

Demand creation
Self-serve / PLG

YouTube and Display to problem-aware personas. Measured on branded search lift and direct signups.

Sales-led / enterprise

LinkedIn reach at named ICP accounts. Measured on audience demographic quality and engagement.

Demand capture
Self-serve / PLG

Google and Microsoft Search on solution-aware and “best tool for X” terms. Measured on visit-to-trial rate.

Sales-led / enterprise

Google and Microsoft Search on solution-aware and “best tool for X” terms. Measured on qualified leads.

Shortlist
Self-serve / PLG

Competitor and alternative-to terms, pricing page retargeting. Measured on trial starts and cost per activated trial.

Sales-led / enterprise

High-intent and competitor terms, retargeting of integrations and security pages. Measured on demos that reach qualified opportunity stage, not just demos booked.

Expansion
Self-serve / PLG

Customer Match lookalikes and in-product upgrade nudges. Measured on expansion ARR per paid touch.

Sales-led / enterprise

Account-based retargeting for new business units and seats. Measured on net revenue retention influenced by paid.

Where most briefs go wrong

Edinburgh is widely ranked as the UK's largest financial centre outside London, and companies such as Skyscanner and FanDuel grew up here (Economy of Edinburgh). Our client work lines up with the sectors that drive the city.
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Fintech and financial services.
Compliant campaigns that bring in qualified leads rather than volume.

‍Tech and SaaS.
Free trial and demo campaigns for software companies, from start-up to scale-up.

‍B2B and professional services.
Lead generation for law firms, accountancies and consultancies with long sales cycles.

‍eCommerce and retail.
Google Shopping and Performance Max for Scottish brands selling across the UK and abroad.

Many Scottish clients also sell across the UK and internationally. We run multi-market accounts across Europe, North America and Asia-Pacific, with keywords and copy adapted to each market.

localisation that matter
Scotland-only or UK-wide targetingIf you serve Scottish customers only, we target Scotland tightly and exclude the rest of the UK. If you sell UK-wide, we split budgets so Scotland gets its fair share rather than whatever London leaves over.
Scottish bank holidaysScotland's calendar differs from England's: 2 January and St Andrew's Day are holidays, Easter Monday isn't, and the summer bank holiday falls on the first Monday of August. Ad schedules and budgets follow the Scottish dates.
Edinburgh's seasonal peaksAugust festival season and Hogmanay change search demand and costs across the city, especially for hospitality, events and retail. We plan budgets around them.
Local landing pagesEdinburgh and Scotland-specific landing pages usually lift conversion rates for local searches. Our conversion rate optimisation team can build and test them.
How we run your account

Every account follows The Lever Method: Diagnose, Architect, Activate, Optimise. We audit your tracking and CRM before spending a pound, build the account around how your customers buy, launch within the first week, then move budget towards whatever produces revenue.

How to get started

1. Fill in a short questionnaire about your business and goals.
2. Give us access to your ad accounts, if you have them.
3. We send a proposal showing what we'd change first.
4. Once the scope is agreed, your account is live within 5 working days.

Get a free proposal

Edinburgh PPC and digital marketing , how we compare.

Are you actually based in Edinburgh?
es. Lever Digital was founded in Edinburgh in 2020 and is registered in Scotland (company number SC675957). Our office is at 5 South Charlotte Street, Edinburgh EH2 4AN.
Do you only work with Scottish businesses?
No. We work with businesses across Scotland and the rest of the UK, and run multi-market campaigns in Europe, North America and Asia-Pacific.
Can we meet in person?
Yes. Edinburgh clients can meet us in person for kick-off and quarterly reviews
What's the difference between a PPC agency and a digital marketing agency?
A PPC agency specialises in paid advertising such as Google Ads, Microsoft Ads and LinkedIn Ads. A digital marketing agency covers a wider mix, such as SEO, social and content. Lever is PPC-led, with SEO, AI search visibility and conversion rate optimisation alongside it.
Should I target only Scotland or the whole UK?
It depends on where you can deliver and where your margins are. Local service businesses usually target Scotland, or specific areas within it. Businesses that sell online or nationally should usually run UK-wide, with Scotland set up as its own campaign so its performance can be judged on its own.
How much does PPC cost for an Edinburgh business?
Your ad spend plus our fee. We recommend at least £5,000 a month in ad spend, and our fee starts at £1,500 a month.
How quickly will we see results?
Your account is live within 5 working days. Most accounts show early movement in cost per lead within the first month. A fuller picture of pipeline and revenue takes two to three months, depending on your sales cycle.
Michéal Breslin
Written by
Michéal Breslin, Managing Director of Lever Digital

Michéal has spent 10+ years leading B2B paid acquisition for SaaS, FinTech and marketplace companies, including in-house roles at PayPal and Zettle before founding Lever. He has managed £50M+ in ad spend across Google, Microsoft, LinkedIn and Meta, and writes regularly on SaaS PPC benchmarks, CAC measurement and multi-channel budget allocation.

Lever Digital is a Google Partner and a 2026 UK Paid Media Awards finalist.

Read more from Michéal →·LinkedIn →
Last reviewed
September 2026
by Michéal Breslin