Affiliate Marketing for B2B Experts

Grow Revenue. Expand Reach. Pay Only for Results.

Your product’s brilliant. Your traffic is steady. But how do you scale without spiralling your CAC?

Our B2B affiliate marketing services connect your SaaS or tech brand with trusted partners who can drive qualified leads—on a performance-only basis.

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Why Affiliate Marketing Works for B2B

In long sales cycles, trust is everything. B2B buyers don’t want to be sold to—they want recommendations from sources they respect. That’s where affiliate marketing shines. We help you:
Build a curated network of credible affiliate partners.
Set commission structures that align with real business goals.
Track, attribute, and optimise for quality—not just clicks.
Scale pipeline through partnerships, not paid guesswork.

Our Affiliate Marketing Services Include

1. Affiliate Strategy & Program Setup
We design your programme from scratch (or overhaul the one that’s gathering dust). That includes:
‍
- Identifying high-impact affiliate personas.
- Commission modelling for lead vs. revenue actions.
- Creating affiliate T&Cs that protect your margin and brand.
- Technical setup through platforms like PartnerStack, Impact, or bespoke tracking.
2. Affiliate Recruitment & Enablement
Not all affiliates are worth your time. We go for quality, not quantity, by:

- Outreach to influencers, consultants, and publications in your vertical.
- Vetting based on audience relevance, past performance, and alignment.
- Equipping partners with ready-to-go assets, tracking links, and guidance.
- Ongoing engagement to keep performance strong (and churn low).
3. Performance Management & Optimisation
Once the programme’s live, we don’t walk away. We:

- Monitor partner performance and remove dead weight.
- Run split tests on messaging, landing pages, and asset formats.
- Offer affiliates new hooks and CTAs based on campaign data.
- Scale top partners and incentivise high-performers.
4. Reporting, Attribution & Payouts
Affiliate marketing only works if tracking does. We make sure you:
‍
- Know exactly where leads and revenue are coming from.
- Attribute actions fairly across longer B2B sales journeys.
- Automate monthly payouts with minimal admin.
- Get clear reporting that ties partner activity to pipeline value.
Affiliate Marketing Customer Success Story

“Lever helped us unlock $700,000 in revenue through affiliate marketing alone.”

SaaS platform Uplisting scaled its reach and pipeline using our targeted affiliate marketing strategy—without splashing more on paid ads.
Ready to hit the growth path your business deserves?

If you’re ready to turn more visitors into customers, let’s chat. Get in touch today for a free CRO audit and find out how we can help you scale profitably.

Get a free proposal
and we’re just getting started...

Why Choose Lever for Affiliate Marketing for B2B?

B2B SaaS Specialists
We get complex buying journeys and high-stakes product decisions.
No Fluff, Just ROI
Every click is traceable, every partner accountable. We don’t do vague reach metrics.
Hands-On Management
From first recruit to payout—we run your programme like it’s our own.
Real Revenue, Not Just Leads
We help partners sell, not just refer—so you see results that actually matter.
Let’s Build Your Partner Revenue Stream

Work with a team that knows how to turn relationships into revenue.

Grow sustainably
Scale with zero media spend and a partner-first mindset.
Own your niche
Build a network of evangelists who speak your customers’ language.
Get a free proposal

FAQs: Everything You Need to Know About Affiliate Marketing for B2B.


Below, we answer common questions about Affiliate Marketing for B2B and how it helps SaaS companies generate high-quality leads, reduce acquisition costs, and scale efficiently.
Get in touch
Does affiliate marketing work for B2B?
Yes. When done right, affiliate marketing can be incredibly effective for B2B. Instead of influencers, think consultants, publishers, and service providers your buyers already trust. It’s about relevance and authority, not volume.
What’s the best B2B affiliate programme?
It depends on your goals, industry, and customer journey. PartnerStack, FirstPromoter, and Impact are popular platforms, but the best programme is one tailored to your business—with the right partners, tracking, and incentives in place.
How do you find good B2B affiliates?
We identify niche-specific thought leaders, newsletter owners, SaaS reviewers, and agencies already talking to your audience. Then we vet for alignment, negotiate terms, and support them to drive performance.
Is affiliate marketing suitable for SaaS companies?
Absolutely. SaaS products with recurring revenue can be a goldmine for affiliates—especially with usage-based or generous lifetime value structures. It’s a scalable, low-risk way to grow subscriptions.
How do you track affiliate sales in longer B2B sales cycles?
We use multi-touch attribution, CRM integration, and cookie-less tracking to make sure every referral is captured—even if the deal closes months later. It’s not perfect, but it’s far better than relying on guesswork.
PPC Experts For Ambitious Brands.
The affordable service that get's your company results.
Get a free proposal
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SaaS PPC AgencyFintech PPC AgencyPPC Agency ScotlandDigital Marketing Agency Edinburgh
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