Search Ads Agency

Drive Quality Leads and Maximise ROI with Search Ads

At Lever, we specialise in helping companies generate high-value leads and scale efficiently through expertly managed search ads. We go beyond basic paid search tactics to build targeted, data-driven strategies that drive measurable results.

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b2b ppc
b2b ppc

Why Choose Lever For Your Search Ads?

High-intent leads: Capture decision-makers actively searching for your solutions.
Optimised spend: Reduce wasted ad spend with a data-led, performance-focused approach.
Scalable growth: Build a B2B paid search strategy that supports long-term business objectives.
Precision Targeting: Reach the right audience at the right time with hyper-targeted B2B PPC campaigns.

How Do We Help You Win With Search Ads?

Paid search isn’t just about clicks—it’s about attracting the right prospects and turning them into customers. Here’s how we do it:

Understanding your market
Search ads requires a deep understanding of your industry, competitors, and target audience. We start by analysing your market to ensure every campaign is built on solid insights.
Strategic keyword targeting
We identify high-intent, commercial keywords that align with your ideal customer’s search behaviour, ensuring maximum relevance and impact.
Smart channel selection
Not all PPC platforms are created equal. Whether you need Google Ads Management for broad reach or Microsoft Ads Management to capture untapped audiences, we ensure your strategy is built on the right foundations.
Conversion-focused campaigns
From granular audience segmentation to search ad copy that speaks directly to decision-makers, we structure your campaigns to drive engagement and high-quality leads.
Landing page optimisation
Getting the click is only part of the equation. We optimise landing pages to match search intent, improving conversion rates and lowering acquisition costs.
Ongoing optimisation & testing
B2B sales cycles can be long, so continuous refinement is key. We rigorously test messaging, bidding strategies, and audience segments to improve ROI over time.
B2B PPC Customer Success Story

“Since partnering with Lever, our PPC strategy has been a game-changer.”

A mid-sized B2B business turned to us for help when their search ad campaigns were underperforming. With our tailored strategy, they reduced wasted budget, improved targeting, and saw a 40% increase in conversions within three months.
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Ready to hit the growth path your business deserves?

Get your product in front of your ideal customers, build your pipeline and realise your businesses true potential.

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and we’re just getting started...

Why Partner with Lever?

b2b ppc
Specialists in B2B Growth
We understand the nuances of B2B marketing and how to navigate complex buying journeys.
b2b ppc
Data-Driven Decisions
Every campaign is backed by analytics, ensuring your budget is spent where it matters most.
b2b ppc
Custom-Tailored Strategies
No cookie-cutter solutions—your PPC approach is designed to align with your business goals.
b2b ppc
Clear, Transparent Communication
We keep you informed at every stage, so you always know how your campaigns are performing.
b2b ppc
Let's work together

Partner with a B2B PPC agency that knows how to maximise your ROAS on search ads.

Invest in B2B PPC That Delivers
Want a paid search strategy that drives real business impact? Work with experts who understand how to turn ad clicks into pipeline revenue.
Invest in Scalable Growth
Turn clicks into valuable business opportunities with a B2B PPC strategy built for long-term success.
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FAQs: Everything You Need to Know About Lever’s Search Ad Services

Looking to scale your lead generation efforts? Our PPC expertise can help. Below, we’ve answered the most common questions about search ads and how we deliver results.
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1. What does a search ads agency do?
A search ads agency plans, creates, and manages paid search campaigns across platforms like Google and Microsoft Ads. They help businesses appear at the top of search results when potential customers are actively looking for their services, ensuring ad spend is optimised and results are measurable.
2. Are search ads effective for B2B marketing?
Yes. Search ads are highly effective for B2B companies because they reach decision-makers at the exact moment they're searching for a product or solution. A specialist search ads agency can target by intent, location, and job relevance—helping you drive qualified leads and measurable ROI.
3. What’s the difference between search ads and other digital ads?
Unlike social or display ads that build awareness, search ads capture high-intent users already searching for a specific service or product. A search ads agency focuses on keyword intent and conversion data to drive immediate results and feed valuable insights into wider marketing activity.
4. What are the benefits of hiring a search ads agency?
Partnering with a search ads agency brings expert keyword research, campaign setup, and continuous optimisation. Agencies help you reduce wasted spend, improve ad quality scores, and uncover opportunities to reach new audiences—ultimately lowering your cost per lead and increasing ROI.
5. How can I improve my search ad performance?
Improving search ad performance starts with refining targeting and ad relevance. Use precise keywords, strong ad copy, and high-quality landing pages. Regularly review search term reports, test new bidding strategies, and work with a search ads agency to analyse data and fine-tune performance over time.
PPC Experts For Ambitious Brands.
The affordable service that gets your company results.
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