The UK SaaS sector is one of the most competitive markets in tech. With thousands of subscription-based businesses vying for attention, standing out requires more than a great product, it demands smart, scalable marketing.

But not every SaaS company has the same priorities. That’s why different types of marketing agencies exist, each bringing their own strengths:

Performance & Paid Media Agencies → Perfect for SaaS companies needing to scale pipeline quickly through PPC, Google Ads, Microsoft Ads, and LinkedIn.
Inbound & Content Agencies → Ideal for building thought leadership, organic visibility, and demand generation through SEO, blogs, and content strategy.
Creative & Branding Agencies → Best for SaaS businesses looking to define or refresh their brand identity and customer messaging.
Specialist Niche Agencies → From ABM specialists to web-focused agencies, these fill critical gaps for SaaS brands with specific growth goals.

In this guide, we’ve curated some of the best SaaS marketing agencies in the UK, with options for every growth stage.

1. Lever Digital – Best for Scaling PPC & Paid Media in SaaS

Overview: Lever Digital is a specialist SaaS digital marketing agency helping SaaS companies turn paid media into reliable pipeline growth. Their expertise spans PPC, Google Ads, Microsoft Ads, and LinkedIn campaigns, with a laser focus on reducing wasted spend and scaling budgets efficiently.

Pros:

Proven track record scaling SaaS campaigns across EMEA, NA, and APAC
Deep technical knowledge of Google Ads, LinkedIn Ads, and analytics
Transparent reporting tied to qualified leads and revenue

Cons:

Best suited to SaaS companies with serious growth budgets rather than very early-stage startups

USPs:

Specialists in full-funnel PPC for SaaS lead generation
Advanced use of CRM integrations, GA4, and attribution models
Strong sector focus on B2B SaaS and fintech

What clients say:
"Lever helped us scale from $100,000 ARR to $2,000,000 ARR — and we’re still growing." – Uplisting

2. Gripped – Best for Inbound Marketing in SaaS

Overview: Gripped is a B2B SaaS marketing agency that focuses on inbound marketing, SEO, and content. They specialise in building demand generation engines for SaaS brands looking to grow organically.

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Pros: Strong inbound and content marketing; good for early-stage SaaS
Cons: Less performance-media focused compared to other agencies
USPs: Deep expertise in B2B SaaS inbound and demand generation

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3. 93x (93digital, part of Clarity) – Best for SaaS Websites & Digital Transformation

Overview: Clarity (93x) is the SaaS-focused division of 93digital. They design and develop high-performance websites for B2B SaaS companies, often as part of a larger demand generation strategy.

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Pros: Known for SaaS-specific website builds and digital strategy
Cons: More design/development focused than performance marketing
USPs: Strong technical web and UX expertise for SaaS growth

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4. Switch Creative – Best for Creative Brand Strategy & Messaging in SaaS

Overview: Switch Creative is a strategic branding and marketing agency focused specifically on subscription-model and B2B SaaS brands. They specialise in brand positioning, creative content, targeted messaging, and compelling visual storytelling, all tailored to the unique needs of SaaS companies.

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Pros: Deep expertise in SaaS branding and positioning with campaigns crafted around the subscriber lifecycle
Cons: Less focused on paid media or inbound technical growth tactics
USPs: Creative-first methodology tailored to SaaS growth models, ideal for SaaS companies in need of a brand refresh or differentiation in crowded markets

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5. Transmission – Best for ABM & Enterprise SaaS Campaigns

Overview: Transmission is a global B2B marketing agency with strong roots in the UK. They specialise in account-based marketing (ABM), content, and integrated demand campaigns for large enterprise SaaS companies.

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Pros: Full-service global B2B marketing with ABM strength
Cons: May not suit smaller SaaS businesses with limited budgets
USPs: Integrated ABM campaigns and global reach for SaaS

Last piece of advice...

The right SaaS marketing agency for your business depends on where you are in your growth journey. If you need inbound and SEO, Gripped is a solid option. For websites, Clarity is a leader. For creative campaigns, Bound delivers. For enterprise ABM, Transmission stands out.

But if your goal is scaling paid media, optimising PPC, and tying marketing spend directly to revenue, Lever Digital is the standout choice. Their SaaS expertise, transparent approach, and technical know-how make them the partner of choice for companies looking to grow fast and efficiently.

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