The UK fintech market continues to grow at pace, with hundreds of companies competing for visibility, trust, and market share. Choosing the right marketing partner can be the difference between steady growth and becoming a category leader.

But not all fintech marketing agencies are built the same. The right choice depends on your company’s priorities:

• Performance & Paid Media Agencies → If you’re focused on scaling pipeline quickly, PPC and performance-led agencies specialise in running high-ROI Google Ads, LinkedIn, and paid social campaigns to drive measurable results.
• Inbound & Content Agencies → Perfect for early-stage fintechs building credibility and thought leadership, these agencies help establish trust through SEO, blogs, and organic content.
• Creative & Branding Agencies → For fintechs needing a clear identity or a big brand launch moment, creative shops can help differentiate in a crowded market.
• Specialist Niche Agencies → Some agencies zero in on SEO, PR, or website builds, offering deep expertise in one channel that can complement your in-house team.

In this guide, we’ve curated some of the best fintech marketing agencies in the UK each with different strengths, so you can find the right fit for your growth stage and goals.

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1. Lever Digital – Best for Scaling Paid Media in Fintech

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Overview: Lever Digital is a performance-driven digital marketing agency specialising in fintech and SaaS. Their team focuses on scaling ad spend with precision using PPC Strategy, Google Ads, Microsoft Ads, and LinkedIn to drive measurable pipeline growth for fintech brands across the UK and beyond.

Pros:

• Deep fintech expertise with experience across payments, compliance, and B2B SaaS platforms
• Known for optimising campaigns to reduce wasted spend while unlocking scale
• Hands-on technical support with Google Tag Manager, GA4, and CRM integrations

Cons:

• Boutique size means they work best with fintech companies serious about investing in growth

USPs:

• Expertise in scaling PPC budgets efficiently without sacrificing ROI
• Proven track record in fintech lead generation campaigns
• Direct, transparent reporting tied to pipeline value rather than vanity metrics

What clients say:
"Lever solved our PPC problems" Spell, UK Fintech Lever helped Spell grow 300% YoY with data-led optimisation

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2. Growth Gorilla – Best for Inbound Content & Community

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Overview: Growth Gorilla is a London-based fintech marketing agency that focuses on inbound campaigns, content, and community building. They’ve worked with a wide range of early-stage fintechs looking to build trust and credibility.

Pros: Strong inbound marketing focus; good fit for startups needing awareness
Cons: Less focused on paid acquisition and performance channels
USPs: Expertise in storytelling, organic content, and long-term inbound growth

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3. Go Up – Best for Specialist SEO & PR in Fintech

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Overview: Go Up is a London-based agency that integrates Fintech SEO and PR, delivering campaigns tailored to financial tech brands competing in complex regulatory environments Go Up.

Pros: Combines SEO with earned media for visibility and trust. Especially strong in compliance-sensitive messaging and content

Cons: Less focus on performance channels like PPC or paid social

USPs: Fintech-first strategy with dual SEO and PR expertise

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4. Teamspirit – Best for Creative & Brand-Led Campaigns

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Overview: Teamspirit is a creative communications agency specialising in financial services, including fintech, insurance, and wealth management. Their campaigns blend PR, creative, and digital for large-scale impact.

Pros: Creative and PR-driven campaigns with strong finance focus
Cons: May not suit smaller fintech startups with tighter budgets
USPs: Integrated brand campaigns across PR, creative, and digital

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5. 93digital (Clarity Group) – Best for Web Design & Digital Transformation

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Overview: Now part of Clarity, 93digital has established itself as a leading B2B digital agency with expertise in tech and fintech. They’re known for high-performance websites and digital strategy.

Pros: Strong web design and UX expertise; good for fintechs looking to relaunch their online presence
Cons: Less specialised in PPC and paid growth compared to others on this list
USPs: Enterprise-level web builds and B2B digital transformation expertise

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Keep in mind...

The best fintech marketing agency for your business depends on your growth stage and goals. If you’re looking for inbound and brand storytelling, agencies like Growth Gorilla or Teamspirit may fit the bill. For technical SEO, FSS is a strong specialist choice. For enterprise-level web projects, 93digital delivers.

But if your priority is scaling ad spend, optimising PPC, and tying marketing directly to revenue, Lever Digital is the standout choice. Their combination of fintech knowledge, paid media expertise, and transparent reporting makes them the partner of choice for fintech companies ready to grow.

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