Pay-per-click (PPC) advertising is a proven way to boost your online presence and drive more traffic to your website. It is a cost-effective digital advertising strategy that enables you to target your ideal audience and generate leads and conversions. However, creating and managing effective PPC campaigns can be challenging and time-consuming, especially if you lack the skills and expertise. That's where the best PPC agencies UK come in. In this guide, we'll explore the top PPC agencies in the UK that can help you achieve your business goals.
What are PPC Agencies?
PPC agencies are companies that specialise in creating and managing PPC advertising campaigns for businesses. They use various digital advertising platforms such as Google Ads, Bing Ads, and social media advertising to help businesses reach their target audience and drive more traffic to their website. PPC agencies have a team of experts who are skilled in creating effective PPC campaigns that can generate leads and conversions for your business.
How to Choose the Best PPC Agency in the UK?
Choosing the best PPC agency in the UK can be challenging, especially with so many options available. Here are some factors to consider when choosing a PPC agency for your business:
1. Knowledge: The agency you choose should have experienced PPC experts working hands-on with your accounts. You don't want just junior specialists with a few months of experience who are still trying to figure it out for themselves with your money.
2. Data Driven: I know it's basic to say that the agency needs to be data-driven. However, not all agencies are as data-driven as the next. This all starts with your tracking setup and having accurate data to be able to be data-driven. Make sure the agency you're working with has gone through your user journey step by step and verified your tracking setup matches what exactly it is that your campaigns should be optimised towards.
3. Transparency: Your business should own all advertising and tracking software accounts. The agency can create them on your behalf but you must own them. We've seen this many times in the past where agencies just provide reports and do not provide access to the accounts. In our opinion, this is quite a big red flag. You're paying a lot of money for advertising and for managing the account you should have full access to the data. In addition, the agency you hire should be transparent in its pricing and reporting, providing regular updates on the performance of your campaigns.
4. Communication: Choose an agency that has good communication skills and is responsive to your queries and concerns. For non-PPC professionals, there can be a lot of jargon and acronyms used in the industry the agency should be able to communicate in a clear, concise and advisory manner. They should be proactive in finding opportunities and highlighting potential improvements.
UK PPC Agency
We're Lever, a PPC agency based in Edinburgh, Scotland. We started our agency because we wanted to provide a team of PPC experts to our clients who know what it's like to work in-house at top brands. We're a team of highly experienced PPC specialists who have previously worked with some of the most rapidly expanding startups in Europe. We believe this gives us the edge over traditional agencies.
What makes us different is that we gain a deep understanding of your business, the audience you're trying to attract and the user journey so that we can bring the detail needed to grow your business online.
Our team have managed monthly budgets in excess of £1.5 million (£40,000 a day) and has years of experience optimising and scaling Google Search Ads, Google Shopping, Google Display, YouTube, Bing (Microsoft Ads) and Social media advertising.
Our clients span many different business types and verticals, from SaaS to eCommerce to FinTech and many more.
Interested in learning how we can help? Submit your details and we'll be in touch to arrange a call.
Top SaaS PPC Agencies
The top SaaS PPC agencies are those that have a deep understanding of the unique challenges and opportunities that come with marketing SaaS products. They are able to create campaigns that effectively showcase the value of the software, while also addressing the concerns and pain points of potential customers.
1. Hey Digital
Hey Digital is a PPC agency based in Tallinn, Estonia. They specialise in helping SaaS and Tech businesses scale through paid user acquisition. Their services include:
- Ad creative
- Landing page design
- Video ad design
2. Powered By Search
Powered By Search is another well-known name in PPC focused only on B2B SaaS. Based in Canada, they've worked with a number of SaaS businesses. Dev one of their founders is quite active on Twitter and they produce really helpful content to inform your marketing strategy. They don't just focus on PPC their list of services includes:
- Demand Generation Strategy
- Paid Media
- Content Creation
- Marketing Automation Strategy
93x is a B2B digital marketing agency. Not just focused on PPC they also specialise in SEO for technology companies.
They say they're not interested in just generated traffic or rankings, if your agency is only focused on those metrics you may want to start looking elsewhere as they're vanity metrics that won't bring the results that you desire.
Top eCommerce PPC Agencies
Here are the top PPC eCommerce Agencies in the UK that can help you achieve your business goals:
1. PPC Geeks
As they put it PPC Geeks are eCommerce growth experts. The clue is in the name, they are a full-service PPC agency with experts that can help with most paid media channels from Google to Facebook to LinkedIn.
2. Flycast Media
Flycast has been around since the early 90s and is a full-service agency. Not just focused on PPC they can help with SEO, Web design, branding and reputation management.
Now one of the largest agencies in the world Brainlabs was founded in London in 2012. It has since expanded to many countries throughout the world. Built on the premise of experimentation and data Brainlabs has PPC at its core but it now offers a wide range of services from SEO to Creatives
PPC Agency FAQs
1. How much do PPC agencies charge in the UK?
How PPC agencies charge can vary depending on a number of factors. Most will charge a percentage based on your advertising budget. This can range from 20% to 10% and they will likely have a monthly minimum fee. Another common PPC agency fee is a flat rate per month which will usually start from £1000 per month. Others may charge a day or perhaps an hourly rate but that isn't as common as the percentage fee.
2. Which PPC campaign is best?
There is no one size fits all approach to PPC advertising and thus no best campaign. However, a good agency will be able to formulate an initial PPC campaign structure based on the information provided by the client.
3. Why is PPC advertising important for businesses?
PPC advertising is important for businesses because it allows them to reach their target audience and generate leads and conversions. It is a cost-effective way to advertise online and can provide a high return on investment (ROI).
4. How much does PPC advertising cost?
The cost of PPC advertising depends on various factors such as the platform used, the industry, and the competition. However, businesses can set a budget for their campaigns and only pay when someone clicks on their ad.
5. How can a PPC agency help my business?
A PPC agency can help your business by creating and managing effective PPC campaigns that can generate leads and conversions. They have the skills and expertise to optimize your campaigns and provide regular reports on their performance.
PPC advertising is a powerful way to boost your online presence and drive more traffic to your website.
However, creating and managing effective PPC campaigns can be challenging, especially if you lack the skills and expertise. That's why it's important to choose the best PPC agency to help you achieve your business goals. The top PPC agencies in the UK, such as Lever, PPC Geeks, and Brainlabs, can provide the expertise and support you need to create and manage effective PPC campaigns.
If you are looking for a UK-based PPC agency, Lever Digital has you covered. We're experts in our field and deliver results for our clients. Get in touch by providing your contact details and we'll arrange a time to chat through your goals and how we can support those.