A SaaS marketing funnel acts as an internal direction that guides potential customers through various stages of the sales journey, from initial awareness to becoming a paying customer. Here we will walk you through the process of building, defining and optimising a successful SaaS marketing funnel, providing you with strategies to achieve marketing success within your own business.
We’ve all heard of Notion, the all-in-one productivity app that has replaced some of the biggest apps like Airtable, Asana, and others. It’s grown to a whopping 20 million users and is valued at $10B. And the way they’ve done it? Nurturing the creative community.
In this guide, we'll explore what B2B demand generation is, how it differs from lead generation, what channels you should use and how to measure the success of your demand generation efforts. Let's jump right in.