What is Google Ad Management?

Google Ad management involves the creation, optimisation, and ongoing monitoring of Google Ads campaigns. This includes tasks like keyword research, audience targeting, and bid adjustments, all aimed at helping your business achieve specific goals, whether that’s lead generation, e-commerce sales, or brand awareness.

How is a Google Ad Agency different from doing it yourself?

Running Google Ads yourself can be time-consuming and often results in wasted budget due to lack of expertise. A Google Ad agency brings professional experience, advanced tools, and a strategic approach to deliver better performance and higher ROI.

What industries do you work with for Google Ads?

We’ve successfully managed campaigns across multiple B2B industries including SaaS, real estate, Fintech, and professional services. Each strategy is tailored to meet the unique needs of the industry and target audience.

How do you measure success with Google Ads?

Success is measured using metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). We provide detailed, easy-to-understand reports to keep you informed.

How much do Google Ad management services cost?

Our pricing depends on the complexity of your campaigns, your budget, and your business goals. Contact us today for a customised quote that fits your needs and maximises value.

B2B Lead Generation Agency

Why Work With a B2B Lead Generation Agency (Like Us)?

Anyone can stick a form on a landing page. Not everyone can get a busy decision-maker to fill it in. We combine strategic positioning, clever targeting, and buyer psychology to help you consistently reach and convert the right people.

We help B2B companies who:

Are tired of ‘lead gen’ that leads nowhere

Want a consistent stream of high-intent prospects

Need a partner who understands long sales cycles (and stakeholders with opinions)

What You Get With Our B2B Lead Generation Service

🧠 Strategy that makes sense

We map your buyers, message to their pain points, and build funnels that don’t rely on guesswork.

📈 Campaigns that convert

Whether it’s email outreach, paid media, or content syndication, we design multi-channel campaigns that are tailored to your ICP.

🔍 Full-funnel tracking

From first click to booked call—we don’t just report numbers, we help you understand what’s actually driving results.

🤝 A partner, not just a provider

You get a dedicated strategist, honest performance feedback, and no baffling jargon. Just results, explained in plain English.

Lead Generation Customer Success Story

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR and growing”

Uplisting is experiencing 100% YoY growth with the help of Lever's lead generation strategy.

Ready to hit the growth path your business deserves?

If you’re ready to turn more visitors into customers, let’s chat. Get in touch today for a free CRO audit and find out how we can help you scale profitably.

Get a free proposal

Results You Can Expect with Lever

Lower CAC

We optimise your digital ads to make sure every penny counts, and it shows in the numbers.

Higher-Quality Leads

By targeting the right people at the right time, we generate leads that are more likely to convert into customers.

Shorter Sales Cycles

We help move prospects through the funnel faster with targeted, engaging campaigns.

Sustainable Revenue Growth

Every campaign is designed to not just generate leads today, but to fuel long-term business success.

Let’s build a better lead engine.

Not sure what’s working? We’ll help you fix that.

Invest in your growth

Work with a team that’s focused on driving growth and increasing your revenue.

Build pipeline revenue

Unlock the full potential of your business with a strategy that works for you.

Book a Free Strategy Call

FAQs: Everything you need to know about Lever’s B2B Lead Generation services.

Looking to scale your business with a strategic lead generation agency? Below, we’ve answered the most common questions about how we generate quality high-value leads and drive measurable results.

Get in touch

What is a B2B lead generation agency?

A B2B lead generation agency helps businesses attract and convert potential customers—specifically other businesses—using targeted marketing strategies. We focus on reaching decision-makers and guiding them through the buying journey until they’re ready to talk sales.

How do you generate leads for B2B companies?

We use a mix of smart targeting and strategic messaging. That might include outbound email campaigns, paid media, SEO, or content partnerships—depending on what’s most effective for your audience. The goal? Get in front of the right people at the right time, and give them a reason to take action.

What makes your lead generation agency different?

We don’t hand you a list of names and call it a day. We become a strategic partner—figuring out what works, what doesn’t, and how to consistently bring in leads that are actually worth your sales team’s time. Also, we speak fluent human (not just “MQL”).

Do you work with companies in our industry?

Most likely, yes. We’ve worked with SaaS platforms, fintech startups, consultants, e-commerce, travel, and property firms—you name it.

What results can we expect from lead generation?

We’ll be straight with you—lead gen takes time to get right. But once we’ve tested and refined your campaigns, you can expect a steady pipeline of qualified leads, complete transparency on performance, and no weird surprises.

B2B Lead Generation Agency

B2B Lead Generation That Doesn’t Just Fill a Spreadsheet