SaaS Digital Marketing Agency

Why SaaS Companies Choose Lever for Paid Search

Our team has led marketing for Seedcamp, Paddle, and other high-growth SaaS players. We’ve been on your side of the table. That means:

We know the language your buyers speak

We understand how to map campaigns to long, complex funnels

We’ve seen how easy it is to burn budget on low-quality traffic

Our SaaS PPC Approach

1. Audit & Discovery

We dig into your CRM data, product positioning, past campaigns, and ICP. This isn't just about keywords, it's about understanding who buys from you and why.

2. Campaign Build

We structure campaigns around buying intent. That means bottom-funnel search terms, segmented by persona and product. We build in negative keywords from the start to protect your budget.

3. Optimisation & Reporting

We measure SQLs and CAC – not just CTRs. Every week we test new copy, adjust bids based on real leads, and build a story with your sales team so marketing gets credit where it’s due.

Companies that align PPC with ICPs for high quality over quantity see a significant reduction in CAC.
Source: HubSpot, 2024

Results we've delivered

Helping a SaaS platform scale from $100K to $2M ARR with smart paid strategy

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR — and we’re still growing.”

Uplisting is a vacation rental SaaS platform with big ambitions and a bootstrapped budget. They needed a paid media partner who could deliver growth without wasting spend and who actually understood the SaaS model.

We built a performance marketing strategy designed for a lean team with big goals, focusing on trial signups, user activation, and low-cost customer acquisition.

‍In the first 12 months:
‍5× increase in free trials per month
4× growth in new customers per month
100% YoY revenue growth (and counting)

‍Read the full case study →

Why SaaS companies love Lever?

We know SaaS inside out

Our team has scaled in-house campaigns at Europe’s fastest-growing SaaS and B2B tech companies. We bring that experience to your account.

Results that mean something

We focus on qualified traffic, pipeline growth, and customer acquisition, not just CTRs and impressions.

Strategies built for your model

Every SaaS business is different. We create tailored PPC and paid social strategies based on your pricing, sales cycle, and growth stage.

Clear, honest communication

No jargon. No smoke and mirrors. Just transparent reporting and collaboration that actually helps your team move faster.

We don’t run generic PPC.

We build tightly structured campaigns focused on generating SQLs and cutting your CAC, with a feedback loop that’s built for iteration.

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how to work with us as a saas ppc agency image

illustration swoosh saas marketing experts

Let's work together

Work with SaaS marketing specialists who focus on revenue, not vanity metrics.

Invest in growth that compounds

Target high-intent keywords and precise audiences to reach the right buyers, at the right time.

Turn paid media into pipeline

Use PPC and paid social to drive demos, signups, and real sales, managed by experts who know SaaS inside out.

Get a free proposal

FAQs: All your SaaS ppc agency faqs can be found answered here.

Whether you're looking to scale your SaaS business or maximise your marketing ROI, our expertise as a leading SaaS PPC agency and SaaS marketing agency can help. Below, we’ve answered the most common questions about our services and how we deliver results.

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1. What makes Lever a top SaaS PPC agency?

Lever combines years of in-house experience at Europe’s fastest-growing SaaS startups with a data-driven approach to PPC. We focus on creating highly targeted campaigns that deliver qualified leads and maximise ROI.

2. How does a SaaS marketing agency like Lever differ from a traditional agency?

Unlike general agencies, we specialise in the unique needs of SaaS companies. From optimising customer acquisition costs to scaling trials and demos, our tailored strategies align with the SaaS business model's focus on recurring revenue and customer lifetime value.

3. What PPC platforms do you specialise in for SaaS businesses?

As a SaaS PPC agency, we work across major platforms like Google Ads, Bing Ads, LinkedIn, and Meta (Facebook/Instagram). We ensure that your ads reach the right decision-makers with messaging that resonates.

4. Can Lever help optimise our landing pages for PPC campaigns?

Yes, landing page optimisation is a key part of our strategy as a SaaS marketing agency. We ensure your landing pages align with your campaigns, offering clear messaging and calls-to-action that convert traffic into free trials, demos, and paying customers.

5. What’s the typical ROI we can expect from working with Lever?

While ROI varies depending on factors like industry and ad spend, our clients consistently see reduced cost-per-acquisition (CPA) and improved conversion rates. Our expertise as a SaaS PPC agency allows us to focus on scaling high-performing campaigns while eliminating wasted budget.

Final thought: What makes SaaS PPC campaigns different?

If you work in B2B SaaS, you already know: selling software isn’t the same as selling shoes.

Longer sales cycles, multiple decision-makers, and complex product demos are all part of the fun. That’s why a good SaaS PPC strategy goes well beyond basic keyword targeting – it needs to align tightly with your marketing funnel, messaging, and your sales team’s needs.

Our PPC agency has worked with hundreds of SaaS businesses, from scrappy startups to established players. We understand the nuances of the SaaS industry – from how VPs of Marketing make decisions, to what gets potential customers to actually click ‘Book Demo’.

Whether you're looking to drive more qualified leads through Google Ads, reach niche audiences with LinkedIn Ads, or simply get more from your ad spend, we design SaaS PPC campaigns that don’t just tick boxes – they deliver results. Our approach combines sharp keyword research, conversion-led copy, and constant refinement based on real-time data.

Every B2B SaaS company is different, but one thing’s always true: generic PPC services won’t cut it. You need a SaaS PPC team that knows how to translate complex propositions into clicks and pipeline.We’ve helped SaaS clients across a wide range of verticals develop tailored SaaS PPC strategies – from quick-win lead gen campaigns to long-game brand building. All underpinned by the right reporting, and a clear view of ROI.

Not sure where to start? Book your free PPC audit and let’s talk about what’s possible.

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Why SaaS Teams Trust Lever

We’re not just another PPC agency. We’re a Google Premier Partner with over £10M in managed ad spend and deep experience scaling B2B SaaS.

🏆 Trusted by teams at Spell, GoCardless, and stealth-mode FinTechs
💼 Experts in high-stakes buying cycles – including sales motions over £500k
🌍 Based in the UK, running campaigns for global SaaS companies
📈 Focused on SQLs, CAC, and full-funnel growth – not just clicks

This page was written by Michéal Breslin, Director at Lever Digital. He’s spent 10+ years leading B2B digital growth strategies for SaaS, FinTech, and marketplace startups.

‍Last updated: July 2025

SaaS Digital Marketing Agency

Increase demos, free trials, and revenue with Lever Digital.