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Lever Digital is a UK PPC agency that plans, runs and scales Google Ads, Microsoft Ads, LinkedIn and Meta campaigns.
Every account is run by a senior specialist with at least three years' hands-on paid media experience. We measure success in pipeline, revenue and cost per acquisition, imported from your CRM, not clicks or form fills.
Trusted by teams looking to scale
PPC in-house at PayPal and Zettle before moving agency-side. That background shaped how we work: a four-stage process we call The Lever Method, applied to every PPC account we run.
CAC reduction within the first two quarters for clients who move from click-based optimisation to ICP-aligned, SQL-based optimisation, without reducing spend.
Efficiency gains come from better targeting and measurement, not smaller budgets. That takes an agency fluent in both pay per click platform technical requirements and the market itself, before you scale.
Every engagement starts with a structured PPC audit: what's working, where budget is being wasted, and what better performance would actually look like.
That means going past campaign data into conversion tracking, CRM connectivity and landing page performance, because a PPC account that looks healthy on CPA is usually hiding a measurement problem later in the sales cycle.
Our PPC campaign structures are built around two primary angles.
1. Query intent: we tier search terms into high, medium, and low intent, so budget flows toward buyers closest to a decision while still capturing earlier research demand where it makes commercial sense.
2. Channel intent: search captures active demand, paid social reaches buyers before they're searching, and each channel does what it's best suited to. Campaigns are then structured by intent tier, so the account reflects how buyers behave rather than how your product team organises features. We resolve tracking, conversion signals, and bid strategy before launch, not after.
Campaigns are then structured by intent tier, so the account reflects how buyers behave rather than how your product team organises features. Tracking, conversion signals and bid strategy get resolved before launch, not after.
We use AI tooling to analyse the existing account at keyword and ad group level, and to research how your buyers describe the problem when they're in market. That feeds directly into ad copy, keyword selection, and audience build. Structure adapts to commercial reality: if you need to grow in one market, hold steady in another and stay dark in a third, the account is built that way. If buyers use different terminology across the UK, US and DACH, so do the keywords. Nothing goes live without your sign-off on copy and keywords. Most accounts are live within the first week.
Where CRM data is connected, campaign activity matches real pipeline, so optimisation weights toward what drives revenue rather than what looks good in the platform.
The difference is the layer on top. AI surfaces patterns; it takes years of experience to know what to act on, what to ignore, and what the data isn't telling you. We assess every recommendation before it becomes a change.
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Talk to us about how we've scaled organic traffic alongside paid in a way that builds trust and earns real pipeline.
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