From a loss-making Google Ads account to Sprintlaw's leading new business channel.

Who are they?

Sprintlaw is an online legal platform for SMEs and startups. Fixed-fee legal documents, contracts and lawyer consultations, without the hourly billing that makes traditional firms expensive. Founded in Sydney, now growing quickly in the UK.

Why did they choose Lever?

Sprintlaw's Google Ads account was running entirely on Google's automated campaign types. Nobody had set a strategy; the machine was spending the budget on its own terms. They wanted a senior team to rebuild the account around buyer intent and put automation back where it belongs: working under human judgement.

The Goal

• Make paid a growth channel the business can rely on
• Improve return on ad spend
• Grow paid's share of new business revenue

How Lever achieved these goals

• A six-week ground-up account turnaround, strategy and intent first
• Restructured Google Ads around high-intent search that maps to what Sprintlaw actually sells
• Moved tracking to Consent Mode v2 and server-side tagging, so optimisation runs on reliable data
• Scaled spend as results proved out, backing the campaigns that delivered

Results

• ROAS climbed from 0.8 to 2.3 on first purchase alone
• Paid revenue increased 2.2x
• Lead quality keeps climbing: a year ago roughly 20% of leads qualified; today it's 39%, and qualified leads per month are up 4x
• Sprintlaw has doubled monthly ad investment since the rebuild, and ROAS has risen with it
• Paid new business revenue overtook every other channel