“Lever Digital solved our PPC challenges"

Who are they?

This FinTech SaaS business is a white-label payment gateway designed to help companies succeed in the payments industry.

Why did they choose Lever?

They had been investing in paid media for years but struggled to optimise their results. Initially, they hired another agency over Lever but quickly realised that agency couldn’t deliver on their promises, leaving their campaigns poorly managed. Frustrated, they returned to Lever, who restructured their Google Ads account and implemented robust conversion tracking systems to unlock growth opportunities.

The Goal

Spell’s primary objective was to:

• Generate high-quality leads.
• Increase lead volume.
• Reduce the cost per lead (CPL).

How Lever achieved these goals

To meet these goals, Lever:

• Conducted a full account audit to identify inefficiencies and missed opportunities.
• Implemented enhanced conversion tracking to improve attribution and optimise bidding strategies.
• Shifted campaign to focus on quality of leads, aligning spend with the most valuable conversion actions.
• Introduced continual performance reviews and testing to refine campaign performance over time.

Quote from Spell Payments:

“Lever Digital solved our PPC challenges"

Results

With Lever’s expertise:

• They achieved 300% year-over-year (YoY) growth in revenue.
• CPL dropped by 20%.
• Average conversion rates improved to 10%.