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Who are they?
Heist Studios is an innovative fashion brand known for its high-quality shapewear and hosiery. With a strong emphasis on design and comfort, Heist Studios aims to revolutionise the industry by creating products that empower their customers.
Why did they choose Lever?
Heist Studios partnered with Lever over 18 months ago to refine and scale their paid media strategy. They needed a team with expertise in Google Ads, feed management, tracking, and Meta Ads to drive sustainable growth. Lever’s data-driven approach and optimisation strategies provided the performance uplift they were looking for.
The Goal
Heist Studios needed to scale their paid media performance while maintaining strong cost efficiency. Their goals included:
- Driving more purchases through high-performing channels.
- Increasing conversion rates across paid search and social.
- Improving overall return on ad spend.
- Reducing CPA to make acquisition more sustainable.
What we implemented
Over the course of our partnership, we focused on refining Heist Studios’ digital advertising strategy by:
- Optimising Google Ads campaigns to maximise high-intent traffic and reduce inefficiencies.
- Enhancing feed management to improve product visibility and relevance in shopping ads.
- Implementing advanced tracking solutions to measure performance accurately and unlock further optimisations.
- Meta Ads to diversify customer acquisition channels, support campaign performance, and introduce a structured creative testing plan to improve engagement and conversion rates.
Results
Through Lever’s strategic approach, Heist Studios achieved remarkable growth:
- 232.32% increase in purchases
- 45% increase in conversion rate
- 203% increase in conversion value
- 18% reduction in CPA
Quote from Heist Studios
“Lever’s expertise in paid media has been instrumental in scaling our brand. Their ability to refine our strategy and drive measurable results has made a significant impact on our business.”
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