What is Microsoft Ads management?

Microsoft Ads management involves the creation, optimisation, and ongoing monitoring of Microsoft Ads (Bing Ads) campaigns. This includes keyword research, audience targeting, bid adjustments, and conversion tracking, all aimed at helping your business generate qualified leads, sales, or enquiries efficiently.

How is a Microsoft Ads agency different from doing it yourself?

Running Microsoft Ads yourself can be time-consuming and can lead to wasted budget without the right setup and optimisation. A specialist agency brings platform expertise, proven processes, and smarter targeting approaches to improve performance and ROI.

How much do Microsoft Ads management services cost?

Pricing depends on your campaign complexity, monthly ad spend, and goals. Get in touch for a tailored quote based on what you’re trying to achieve and the level of support you need.

Microsoft Ads Management

Q: What industries do you work with for Microsoft Ads?

We manage Microsoft Ads for B2B businesses across industries including SaaS, FinTech, real estate, and professional services. Strategies are tailored to your audience, buying cycle, and lead quality requirements.

Q: How do you measure success with Microsoft Ads?

Success is measured using metrics like CTR, CPC, conversion rate, cost per lead (or acquisition), and revenue or pipeline impact where tracking allows. We provide clear reporting so you can see what’s working and where to optimise.

Why Choose us as Your Microsoft Ad Agency?

Microsoft Ads specialists: We stay on top of Bing and Microsoft Ads updates, bidding changes, and best practices so your campaigns don’t fall behind.

Proven results across B2B industries: From SaaS and FinTech to AI and professional services, we’ve helped businesses drive consistent growth through Microsoft Ads.

Tailored strategies: No cookie-cutter setups. Every Microsoft Ads strategy is built around your goals, audience, and competitive landscape.

ROI-focused: We don’t chase clicks. We focus on qualified leads, sales, and measurable business growth across Bing and Microsoft’s search network.

Our Microsoft Ad Management Services Include:

Campaign Setup and Optimisation

We build Microsoft Ads campaigns properly from the ground up, from ad messaging and extensions to network settings and bidding, so performance doesn’t rely on guesswork later.

Keyword Research and Strategy

Using Microsoft-specific data and cross-engine insights, we identify search terms that attract decision-makers without inflating costs, balancing reach, intent and efficiency.

Ongoing Monitoring and Adjustment

Microsoft Ads requires active management. We regularly refine bids, match types, ad copy and negatives to improve quality and reduce wasted spend as search behaviour evolves.

Audience Targeting

From LinkedIn profile targeting within Microsoft Ads to remarketing and Customer Match, we use audience signals that sharpen relevance without strangling scale.

Conversion Tracking and Analytics

We set up and maintain reliable tracking across forms, calls and downstream CRM events, ensuring Microsoft’s bidding models optimise towards real business outcomes, not vanity conversions.

Transparent Reporting

You’ll receive straightforward reporting that shows performance, lead quality and opportunities to improve, without hiding behind dashboards or platform jargon.

PPC Customer Success Story

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR and growing”

Uplisting is experiencing 100% YoY growth with the help of Lever.

Ready to hit the growth path your business deserves?

If you’re ready to turn more visitors into customers, let’s chat. Get in touch today for a free CRO audit and find out how we can help you scale profitably.

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Results You Can Expect with Lever
As Your Microsoft Ads Marketing Agency

Higher Click-Through Rates (CTR)

With expertly crafted ads and precise targeting, we drive more relevant traffic to your site.

Reduced Cost Per Click (CPC)

By continuously refining your campaigns, we help you achieve maximum impact with minimum spend.

Improved Conversion Rates

We optimise your ads and landing pages to convert clicks into customers.

Enhanced ROI

Every aspect of your campaign is fine-tuned to deliver the highest possible return on your ad spend.

Let's work together

Partner with an Agency that knows how to turn clicks into conversions.

Invest in your growth

Work with a team that’s focused on driving growth and increasing your revenue.

Build pipeline revenue

Unlock the full potential of your business with a strategy that works for you.

Get a free proposal

FAQs: Everything you need to know about Lever's Microsoft Ad management service.

Whether you're looking to scale your business or maximise your marketing ROI, our expertise as a leading Microsoft Ad marketing agency and B2B specialist can help. Below, we’ve answered the most common questions about Microsoft Ads management and how we deliver results.

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1. What is Microsoft Ad Management?

Microsoft Ad management involves the creation, optimisation, and ongoing monitoring of Microsoft Ads campaigns. This includes tasks like keyword research, audience targeting, and bid adjustments, all aimed at helping your business achieve specific goals, whether that’s lead generation, e-commerce sales, or brand awareness.

2. How is a Microsoft Ad Agency different from doing it yourself?

Running Microsoft Ads yourself can be time-consuming and often results in wasted budget due to lack of expertise. A Microsoft Ad agency brings professional experience, advanced tools, and a strategic approach to deliver better performance and higher ROI.

3. What industries do you work with for Microsoft Ads?

We’ve successfully managed campaigns across multiple B2B industries including SaaS, real estate, Fintech, and professional services. Each strategy is tailored to meet the unique needs of the industry and target audience.

4. How do you measure success with Microsoft Ads?

Success is measured using metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). We provide detailed, easy-to-understand reports to keep you informed.

Microsoft Ad Marketing Agency

Bing Ad Management That Drives Results