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Running eCommerce ads isn’t the same as running standard lead-gen campaigns. Selling products online requires a unique skill set:
This means that not all PPC agencies are suitable for eCommerce growth. Many smaller agencies can set up campaigns and deliver initial sales, but scaling requires a partner with deep platform knowledge, analytics expertise, and growth experience.
The following agencies have been selected for their proven track record in scaling eCommerce businesses, not just setting up campaigns. They combine technical PPC strategy expertise with an understanding of product feeds, CRO (conversion rate optimisation), and advanced analytics, giving retailers confidence that every pound spent is accountable.
Positioning: Scale-up eCommerce PPC partner
Lever Digital isn’t the agency you go to for your first handful of sales. They’re built for brands that already have traction and want to move to the next level, scaling from steady turnover to serious growth.
Why they stand out:
Key Services:
Customer Success Story; Heist Studios:
“Their e-commerce and digital marketing expertise has helped us reach new customers and build a strong online presence.”
Director of Commercial & Business Operations, Heist Studios
Read more about how Heist used Lever Digital's PPC Services for growing their Foundationwear Brand.
Why they stand out:
Impression Digital are a well-established UK agency with strong experience in data-led PPC for retail and eCommerce brands. Impression is known for combining paid media with SEO, ensuring a holistic approach to driving sales. They also run effective cross-channel reporting and testing to continually refine campaigns.
Key Services:
Best for: Scaling eCommerce brands that want PPC and SEO handled by the same team.
Why they stand out:
Genie Goals are specialists in retail and eCommerce advertising, Genie Goals are a Google Premier Partner with deep expertise in shopping campaigns and international PPC. They work with fashion, beauty, and lifestyle brands to deliver consistent sales growth.
Key Services:
Best for: Retailers looking for specialists in shopping feeds and product-driven PPC.
Why they stand out:
Hallam is an integrated agency with strong credentials across PPC, SEO, and digital strategy. Their PPC team has worked extensively with eCommerce clients, focusing on profit-led PPC optimisation that aligns media spend with business objectives.
Key Services:
Best for: eCommerce companies needing a broad digital partner with strong strategic expertise.
Why they stand out:
Circus PPC is a UK boutique PPC agency that works almost exclusively with eCommerce businesses. Their focus is granular account management and product-level strategy, helping smaller to mid-sized retailers compete effectively against bigger players.
Key Services:
Best for: Growing online retailers looking for a PPC-only specialist.
Why they stand out:
Click Consult are one of the UK’s long-standing PPC agencies, with a big focus on data-driven optimisation and high-volume eCommerce campaigns. They have strong experience working with national retail brands and deliver at scale.
Key Services:
Best for: Large-scale eCommerce businesses that require enterprise-level PPC support.
Choosing the right eCommerce PPC agency can make the difference between wasted budget and profitable growth. If you’re a retailer or direct-to-consumer brand looking to scale in 2025, these agencies represent the best in the UK market.
Lever Digital stands out for combining PPC expertise with advanced tracking and CRO ensuring that ad spend translates directly into measurable results.
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