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Your buyers are asking ChatGPT, Copilot, Claude and Google's AI Mode which vendor to shortlist, and most of them trust the answer.
Lever Digital helps B2B SaaS, fintech and service brands get cited, recommended and described accurately in those answers. We build from the same search data that runs our clients' paid campaigns, prioritise the AI engines your buyers actually use and measure the result in pipeline, not mentions.
Trusted by teams looking to scale
AEO and GEO describe the same goal from two angles. Answer engine optimisation (AEO) is about being the answer to a specific question. Generative engine optimisation (GEO) is about being included, and recommended, when an AI model writes its own answer from many sources. Most B2B brands need both, and agencies often use the terms interchangeably, so it helps to know what's underneath them.
YouTube and Display to problem-aware personas. Measured on branded search lift and direct signups.
LinkedIn reach at named ICP accounts. Measured on audience demographic quality and engagement.
Google and Microsoft Search on solution-aware and “best tool for X” terms. Measured on visit-to-trial rate.
Google and Microsoft Search on solution-aware and “best tool for X” terms. Measured on qualified leads.
Competitor and alternative-to terms, pricing page retargeting. Measured on trial starts and cost per activated trial.
High-intent and competitor terms, retargeting of integrations and security pages. Measured on demos that reach qualified opportunity stage, not just demos booked.
Customer Match lookalikes and in-product upgrade nudges. Measured on expansion ARR per paid touch.
Account-based retargeting for new business units and seats. Measured on net revenue retention influenced by paid.
Whatever an agency calls it, ask the same question: which prompts will you track for us, and how will we know the work changed what AI tells our buyers?
We judge AEO and GEO by what it contributes to pipeline, and we build every piece of content to work in both places.
The AI shortlist has become the new top organic result. Buyers used to trust the first organic listing over the ads above it.
That trust has moved into AI answers. 75% of B2B professionals now fully or mostly trust AI vendor recommendations, and 66% have noticed vendors missing from them. If you're not in the answer, you're often not on the list.
We map your visibility by funnel stage, because the prompts, the sources AI engines use and the content you need are different at each one.
Example prompts: "Why is our CAC rising?" "How do other fintechs handle chargebacks?"
What we build: Answer-first guides and original data under named experts
What we build:
Example prompts: "What tools help with [job]?" "Do we need [category]?"
What we build: Clear category pages and consistent descriptions of what you do
Example prompts: "Best [category] for mid-size B2B" "Top [category] agencies UK"
What we build: Inclusion in independent lists, review growth, fair comparison pages
Speak to our team to see how we've managed to grow enquiries by x4 through AI visibility alone.
Michéal has spent 10+ years leading B2B paid acquisition for SaaS, FinTech and marketplace companies, including in-house roles at PayPal and Zettle before founding Lever. He has managed £50M+ in ad spend across Google, Microsoft, LinkedIn and Meta, and writes regularly on SaaS PPC benchmarks, CAC measurement and multi-channel budget allocation.
Lever Digital is a Google Partner and a 2026 UK Paid Media Awards finalist.
