“Lever’s expertise in paid media has been instrumental in helping us connect with our target audience more effectively."

Who are they?

This international accountancy business is a leading global network of public accounting, tax, and advisory firms, operating across 164 countries. In the UK market, the firm focuses on providing tailored solutions to businesses of all sizes, helping them navigate complex financial landscapes.

Why did they choose Lever?

As their preferred paid media agency in the UK, the client partnered with Lever to streamline and enhance their digital advertising efforts. The client required a partner with deep expertise in paid media to maximise the impact of their campaigns, drive qualified leads, and support their ambitious growth plans in a highly competitive market. Lever’s data-driven approach and track record of delivering measurable results made us their agency of choice.

Lever refocused the client’s campaigns on quality over quantity, ensuring ad spend was directed toward high-value conversions rather than just increasing traffic. This strategic shift is reflected in the significant increase in conversion value.

The Goal

The client aimed to:

• Increase software sales among target audiences in the UK.
• Drive high-quality leads for their advisory and tax services.
• Optimise their paid media strategy to improve ROI.

Lever tackled these goals by employing tailored audience segmentation, advanced bidding strategies, and continuous performance analysis to ensure campaigns delivered exceptional results.

How Lever achieved these goals

• Conducted a full account audit to identify inefficiencies and missed opportunities.
• Implemented campaign restructuring to better align with audience intent and business priorities.
• Refined bidding strategies based on performance data to maximise return on ad spend.
• Enhanced tracking and attribution models to improve measurement and decision-making.
• Worked closely with the in-house marketing team to align paid media efforts with overall business objectives.

Results

With Lever’s partnership:

• Achieved a 22.74 ROAS, significantly improving return on ad spend.
• Increased conversion value by 68%, demonstrating the success of the quality-focused approach.
• Conversions grew by 10%, highlighting improved efficiency in lead acquisition.