Top 10 Google Ad Management Agencies in the UK (2025 Guide)

When it comes to Google Ad management, choosing the right agency is often the difference between wasted budget and measurable growth. The best agencies don’t just “run ads”, they build strategies around your goals, monitor performance relentlessly, and integrate PPC with the rest of your marketing mix.

This guide walks through the top Google Ad management agencies in the UK, highlighting strengths, weaknesses, and the types of companies each is best suited for. Whether you’re a scaling SaaS company, a fintech firm, or a fast-growing eCommerce brand, you’ll find the right partner here.

What Does a Google Ad Management Agency Actually Do?

Google Ads today is a complex ecosystem. A credible agency should cover:

• Campaign setup & structure – Search, Display, Shopping, Performance Max.
• Keyword strategy – balancing exact, phrase, and broad with strong negatives.
• Ad copy & creative testing – from headlines and sitelinks to responsive ad formats.
• Conversion tracking & analytics – using GA4, GTM, and enhanced conversions.
• Bid strategy management – smart bidding, manual, or hybrid approaches.
• Audience targeting & remarketing – building effective customer segments.
• Budget allocation – shifting spend between branded, generic, and competitor campaigns.
• Ongoing optimisation – constant testing, pausing underperformers, scaling winners.

Why it matters:

On average, businesses can see up to 200% ROI on Google Ads - but only when campaigns are tightly managed. Many agencies also bundle complementary services such as SEO, paid social, or affiliate marketing to create full-funnel growth.

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Top UK Google Ad Management Agencies

Below is a selection of 10 of the UK’s best Google Ads agencies, each with a unique focus.

1. Lever Digital (B2B SaaS & Fintech Specialists)

Why they stand out
Lever Digital is google ad management agency laser-focused on B2B companies, with particular expertise in SaaS and fintech. Where many agencies struggle to measure ROI in long sales cycles, Lever builds campaigns around pipeline contribution rather than just clicks or MQLs.

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• Pros:
  • Deep knowledge of complex B2B funnels.
  • Expertise in high-value lead generation and blended CAC modelling.
  • Advanced tracking setups (GA4, GTM, HubSpot).
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• Cons:
  • Not the best fit for D2C or small retail accounts.
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• Best for: Mid-size and scaling, to enterprise level B2B SaaS and fintech companies looking for pipeline growth, measurable ROI, and a performance partner who understands multi-touch attribution.
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• Complementary services: Landing page optimisation, PPC strategy workshops, LinkedIn Ads.

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2. Munro Agency (B2B Marketing Partner)

Overview
Munro focuses on inbound and automation alongside paid search. Their HubSpot integration expertise makes them strong in B2B lead capture and nurturing.

• Pros: Excellent at combining PPC with inbound/automation workflows.
• Cons: Less suited to eCommerce brands needing rapid sales.
• Best for: Growing B2B companies adopting HubSpot or inbound strategies.
• Complementary services: HubSpot onboarding, inbound marketing, content creation.

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3. Gripped

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Overview
Gripped specialises in B2B tech with a demand-generation lens. Their approach prioritises building sales pipeline over vanity metrics.

• Pros: Ideal for firms needing pipeline acceleration.
• Cons: Pricing may be higher for early-stage startups.
• Best for: Series A+ SaaS and tech firms aiming to scale.
• Complementary services: SEO, content strategy, sales enablement.

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4. Impression

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Overview
Impression is a full-service performance agency covering PPC, SEO, and CRO. Their cross-channel approach suits brands with mixed acquisition needs.

• Pros: Strong across multiple disciplines; transparent reporting.
• Cons: Larger agency feel — not always as agile for smaller businesses.
• Best for: Mid-market to enterprise retailers, SaaS, and financial services.
• Complementary services: Digital PR, data analytics, SEO.

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5. Brainlabs

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Overview
Brainlabs is a powerhouse agency known for AI-driven optimisation and managing huge ad budgets. Their proprietary tech gives them a strong edge at scale.

• Pros: Cutting-edge technology, Premier Partner, global reach.
• Cons: Not cost-effective for small businesses.
• Best for: Enterprise brands spending £50k+/month on ads.
• Complementary services: Paid social, programmatic display, CRO.

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6. Circus PPC

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Overview
Circus is a boutique PPC agency with a strong retail/eCommerce reputation. One of the longest-standing Google Premier Partners in the UK.

• Pros: Proven retail track record; highly focused on Google Ads.
• Cons: Limited breadth beyond PPC.
• Best for: Scaling eCommerce and retail brands.
• Complementary services: Shopping Ads, remarketing, Amazon Ads.

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7. Push Group

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Overview
Push is aPremier Partner with a tech-forward approach, offering AI-enhanced optimisation. Known for creative use of Performance Max.

• Pros: Recognised by Google and Microsoft; strong for high-growth brands.
• Cons: Tech-heavy focus may not suit brands needing hands-on creative strategy.
• Best for: Fast-growth scaleups or DTC businesses.
• Complementary services: Social ads, CRO, creative production.

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8. DPOM

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Overview
DPOM is an ROI-focused PPC and SEO agency with over a decade of consistent delivery.

• Pros: Transparent, data-driven, reliable for SMEs.
• Cons: Less innovative compared to bigger players.
• Best for: SMEs needing dependable Google Ad management on a modest budget.
• Complementary services: SEO, social media management.

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9. PPC Geeks

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Overview
PPC Geeks are a dedicated PPC agency known for its no-nonsense, results-first approach.

• Pros: 100% PPC focus, great for clarity.
• Cons: Lacks breadth beyond paid ads.
• Best for: Businesses wanting a specialist PPC-only partner.
• Complementary services: Paid social and Bing Ads.

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10. The Social Shepherd

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Overview
The Social Shepherd are a creative-led agency combining content creation, paid social, and Google Ads. Strong portfolio in DTC and lifestyle brands.

• Pros: Excellent for creative campaigns and content-driven ads.
• Cons: Less suited for complex B2B funnels.
• Best for: DTC and eCommerce brands needing strong storytelling with PPC.
• Complementary services: Paid social, influencer marketing, creative production.

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Who to choose?

The UK Google Ad agency landscape is diverse. If you’re an eCommerce brand, Circus PPC or The Social Shepherd might be your best bet. If you’re enterprise-level, Brainlabs or Push Group offer scale and AI innovation.

But if you’re in B2B and scaling fast, Google ad management agency Lever Digital stands apart. They specialise in converting ad spend into pipeline and scaling spend efficiency with a great reputation of ROI for existing clients.

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