Fintech Digital Marketing Agency

Q: What makes FinTech PPC different from other sectors?

FinTech often involves longer sales cycles, complex compliance requirements, and risk-averse buyers. PPC for FinTech must be structured around intent, tailored messaging, and clear value to convert qualified prospects — all while adhering to FCA guidance on financial promotions.

Q: Do you work with early-stage FinTechs?

Yes — especially Series A–C FinTechs. We tailor campaigns to fit your growth stage, whether you're building pipeline for your next raise or launching a new product. We also integrate revenue tracking to help show performance to investors.

Q: Can you help us with international expansion?

Definitely. We've run geo-targeted campaigns across EMEA, North America, and APAC. Our strategies adapt to local buyer intent, regulations, and competitive landscapes to ensure effective market entry and scale.

Q: How can digital marketing benefit our FinTech business?

Digital marketing drives qualified traffic, leads, and revenue. For FinTechs, it builds visibility, supports trust in a regulated space, and enables scalable customer acquisition through channels like Google Ads, SEO, and LinkedIn.

Our Process: Built for Regulation and Results

1. Deep-Dive Discovery

We review your funnel, compliance constraints, competitors, and sales model.(E.g. Is your platform subject to FCA review? We map your content accordingly.)

fintech digital marketing agency driven by results

2. Strategy That Matches Your FinTech Sales Cycle

Whether you're targeting CFOs at Series A startups or selling API-based infrastructure to Tier 1 banks, we build campaigns around your actual sales journey, not a generic funnel. That means messaging tailored to risk-averse buyers, longer nurturing sequences, and keywords aligned to real commercial intent.

3. Channel & Keyword Mapping

No 'spray and pray'. We structure accounts around ICP intent (e.g. “expense management tools for scaleups” vs “cardless B2B payments”).

4. Smart Structure & Testing

Multiple CTAs, tailored headlines per persona (e.g. Finance Lead vs Ops Lead), and CRO-backed LP builds.

Helping a FinTech grow 300% YoY with data-led optimisation.

“Lever Digital solved our PPC challenges”

Spell is a UK-based FinTech that helps companies manage multi-platform payments and reconciliation. When they approached Lever, they were seeing demo requests, but didn’t have a scalable paid strategy or visibility on what was actually driving pipeline.

We started with a complete account rebuild and a fresh campaign structure across Google and LinkedIn. We also integrated clear revenue reporting via HubSpot, so their team could track what was working and where to invest.

‍In the first 3 months:
‍40% of qualified demo requests came from paid
Cost per lead dropped by 30%
Custom reporting dashboards aligned paid media to pipeline and revenue

Read the full case study →

Why FinTech Teams Trust Lever

Google Premier Partner → £10M+ managed ad spend → Clients include Spell, GoCardless, and early-stage stealth FinTechs → Trusted by B2B brands with £500k+ sales cycles → Based in the UK, working globally

Written by Michéal Breslin, Director at Lever Digital. 10+ years in B2B digital marketing with a focus on SaaS, FinTech and marketplace growth.

Page updated July 2025

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FinTech Digital Marketing FAQs

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What makes FinTech PPC different from other sectors?

FinTech often means longer sales cycles, complex compliance rules, and risk-averse buyers. Your paid campaigns need to work harder — not just to convert, but to qualify. And with FCA guidance on financial promotions tightening, clear, compliant messaging is a must.
‍Read more about FCA regulations for FinTech marketing →

Do you work with early-stage FinTechs?

Yes – especially Series A–C. Whether you're building pipeline for your next raise or launching a new product line, we adapt strategy to suit your stage, burn rate and sales motion.
‍Here’s how FinTech funding trends are shifting in 2024 →

Can you help us with international expansion?

Definitely. We’ve supported UK FinTechs expanding into EMEA, North America and APAC — with localised campaigns, geo-targeted keywords, and regional ad compliance.

How can digital marketing benefit our fintech business?

Digital marketing helps FinTechs grow faster and more efficiently. It drives qualified traffic, generates high-quality leads, and supports customer acquisition and retention. A strong online presence also builds credibility, essential in a competitive, high-trust sector like FinTech. Over time, this visibility supports long-term growth, especially as markets evolve and customer expectations shift.

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