Fintech Digital Marketing Agency

Performance Marketing for Ambitious FinTech Brands

We help fast-moving FinTech teams turn ad spend into revenue, through focused strategy, targeted campaigns and honest reporting.

Why Lever?

saas ppc services tick
We speak FinTech. From payment APIs to AML compliance, we get the acronyms and the buying cycles.
saas ppc services tick
Track record with high-stakes growth. We've scaled paid media for Finechs with £500k+ average deal sizes.
saas ppc services tick
Google Premier Partner. We know how to get results without burning your budget on irrelevant clicks.
saas ppc services tick
Campaigns built around compliance. We tailor ad copy, landing pages, and tracking to meet FCA and GDPR requirements.
Get a free proposal
photo on fintech ppc page
graphic on fintech ppc page

What We Do (and Don’t Do)

Services we offer

B2B Paid Search (Google & Microsoft Ads)
LinkedIn Ads for pipeline growth
SEO strategy to support demand generation
✅ Landing page testing & optimisation
✅ Ad copy & creative tailored to financial buyers
✅ Reporting tied to real business metrics (not just MQLs)

What we don’t do

❌ Cookie-cutter campaigns
❌ Vanity impressions
❌ Over-engineered attribution models that don’t reflect reality

Our Process: Built for Regulation and Results

fintech ppc experts

1. Deep-Dive Discovery

We review your funnel, compliance constraints, competitors, and sales model.(E.g. Is your platform subject to FCA review? We map your content accordingly.)
fintech digital marketing agency driven by results

2. Strategy That Matches Your FinTech Sales Cycle

Whether you're targeting CFOs at Series A startups or selling API-based infrastructure to Tier 1 banks, we build campaigns around your actual sales journey, not a generic funnel. That means messaging tailored to risk-averse buyers, longer nurturing sequences, and keywords aligned to real commercial intent.
fintech marketing strategies

3. Channel & Keyword Mapping

No 'spray and pray'. We structure accounts around ICP intent (e.g. “expense management tools for scaleups” vs “cardless B2B payments”).
fintech ppc transparent communication

4. Smart Structure & Testing

Multiple CTAs, tailored headlines per persona (e.g. Finance Lead vs Ops Lead), and CRO-backed LP builds.
Helping a FinTech grow 300% YoY with data-led optimisation.

Lever Digital solved our PPC challenges

Spell is a UK-based FinTech that helps companies manage multi-platform payments and reconciliation. When they approached Lever, they were seeing demo requests, but didn’t have a scalable paid strategy or visibility on what was actually driving pipeline.

We started with a complete account rebuild and a fresh campaign structure across Google and LinkedIn. We also integrated clear revenue reporting via HubSpot, so their team could track what was working and where to invest.

In the first 3 months:
40% of qualified demo requests came from paid
Cost per lead dropped by 30%
Custom reporting dashboards aligned paid media to pipeline and revenue

Read the full case study →
spell fintech case study
Why FinTech Teams Trust Lever

Google Premier Partner  → £10M+ managed ad spend → Clients include Spell, GoCardless, and early-stage stealth FinTechs → Trusted by B2B brands with £500k+ sales cycles → Based in the UK, working globally

Written by Michéal Breslin, Director at Lever Digital. 10+ years in B2B digital marketing with a focus on SaaS, FinTech and marketplace growth.

Page updated July 2025

and we’re just getting started...
how to work with us as a fintech digital marketing agency image
illustration swoosh saas marketing experts
Let's work together

Hire Fintech digital marketing experts who are sales-focused and get results.

Invest in your growth
Reach your ideal customers through what they search for and by targeting the right audiences.
Build pipeline revenue
Unlock the power of performance marketing to build revenue by hiring industry experts to do the job.
Get a free proposal

FinTech Digital Marketing FAQs

What makes FinTech PPC different from other sectors?
FinTech often means longer sales cycles, complex compliance rules, and risk-averse buyers. Your paid campaigns need to work harder — not just to convert, but to qualify. And with FCA guidance on financial promotions tightening, clear, compliant messaging is a must.
Read more about FCA regulations for FinTech marketing →
Do you work with early-stage FinTechs?
Yes – especially Series A–C. Whether you're building pipeline for your next raise or launching a new product line, we adapt strategy to suit your stage, burn rate and sales motion.
Here’s how FinTech funding trends are shifting in 2024 →
Can you help us with international expansion?
Definitely. We’ve supported UK FinTechs expanding into EMEA, North America and APAC — with localised campaigns, geo-targeted keywords, and regional ad compliance.
How can digital marketing benefit our fintech business?
Digital marketing helps FinTechs grow faster and more efficiently. It drives qualified traffic, generates high-quality leads, and supports customer acquisition and retention. A strong online presence also builds credibility, essential in a competitive, high-trust sector like FinTech. Over time, this visibility supports long-term growth, especially as markets evolve and customer expectations shift.

Search

Enter keywords and click search.