25 AI Prompts Every Marketer Needs To Try In 2025

Boost productivity. Spark ideas. Waste less time staring at blinking cursors.

AI tools like ChatGPT have gone from novelty to non-negotiable in most marketers’ tech stacks — and for good reason. Used well, AI can help you speed up planning, unblock creativity, and get sharper outputs across everything from B2B PPC to content strategy and conversion rate optimisation.

But — and it’s a chunky but — AI is only as good as the prompts you feed it.

If you’ve ever typed “write a blog post about SaaS marketing” and been served something that reads like a GCSE essay with a LinkedIn addiction… you’re not alone.

Here’s a better way.

These 25 AI prompts are made for time-poor B2B marketers. No fluff. Just helpful ways to get clearer insights, stronger assets, and more strategic thinking on tap.

(Note: swap the placeholders for your own business, niche, and ICP — that’s where the real power kicks in.)

🎯 Strategy & Campaign Planning

1. "Build a full-funnel PPC plan for a [SaaS platform] targeting [UK-based CFOs in fintech scaleups]. Include goals, channels, and messaging by funnel stage."
→ Helps you go beyond “awareness” and actually map out a strategic ad journey.

2. "Compare lead gen PPC strategy for [professional services] vs [B2B SaaS]. Highlight budget split, funnel length, and expected CPL."
→ Ideal for stakeholder education or agency-client alignment sessions.

3. "Identify 5 high-intent, bottom-funnel keywords for a [B2B cybersecurity tool] targeting [IT directors in enterprise organisations]."
→ Stops you wasting budget on looky-loos and vague traffic.

4, "Turn these campaign notes into a demand gen brief optimised for [LinkedIn Ads] driving [demo bookings]. [Paste notes]"
→ Saves time pulling together a usable brief when you’re mid-launch.

5. "Suggest 3 A/B testing ideas for a Google Ads campaign promoting [compliance software] to [legal teams in financial firms]."
→ Gives you practical testing angles to improve CTR and CVR without starting from scratch.

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✍️ Ad Copy & Messaging

6. "Write 10 Google Ads headlines + descriptions for a [B2B FinTech platform] targeting [COOs in mid-sized companies] with a focus on [time-saving + accuracy]."
→ Better than asking for “catchy ad copy” and hoping for the best.

7. "Rewrite this headline with more urgency and specificity: [‘Automate Your Payroll Today’.]"
→ A prompt for giving dull copy a much-needed jab of energy.

8. "Test 5 variations of this CTA to increase demo requests: [‘Book a Demo’]. Prioritise clarity, curiosity, and value."
→ Because 'Book a Demo' isn’t broken, but it could definitely work harder.

9. "Write a landing page hero section for a [workflow automation SaaS] targeting [operations managers]. Focus on speed and cost-savings."
→ Handy when starting wireframes or updating tired pages.

10. "Suggest 3 pricing page CTAs for a [SaaS platform] with free and premium tiers. Include reasons why each might convert better."
→ For those SaaS marketing moments you’re toggling between ‘See Plans’ and ‘Get Started’ for the 19th time.

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🧠 Audience Research & Persona Building

11. "Create a buyer persona for a [Head of Marketing] at a [VC-backed B2B SaaS scaleup], with challenges, buying triggers, and goals."
→ A shortcut for refining messaging that doesn’t feel like guesswork.

12. "List 5 objections a [CTO] might have when considering a new [devops platform]. Include tips to overcome each one."
→ Perfect for pre-empting resistance in sales or landing page copy.

13. "Write 5 LinkedIn content ideas that would appeal to [product marketers in fast-growing SaaS companies]."
→ Helps you post smarter — not just more.

14. "Suggest 7 customer interview questions for [ops managers] trialling [new workflow tools]. Focus on emotional pain points."
→ Dig deeper and uncover real buying motivators.

15. "Summarise typical red flags a [CFO] looks for in vendor proposals for [FinTech services]."
→ Invaluable for writing pitch decks, proposals, or sales scripts that win trust.

🗂 SEO & Content Planning

16. "Suggest 10 long-tail SEO blog topics for a [B2B SaaS] product solving [compliance challenges in finance teams]."
→ Because content should pull in the right people — not just more people.

17. "Cluster these keywords into content themes for blog/pillar pages: [compliance software, CFO tools, risk management SaaS]."
→ Helps you build topic authority and internal link strategy in one go.

18. "Create an outline for a BOFU blog post: [‘What to Look for in a Compliance Automation Platform’]."
→ Ideal when you’ve got a content gap in your sales funnel.

19. "Turn this blog into a LinkedIn carousel with a lead gen CTA: [paste blog URL or content]."
→ Repurposing content into something scroll-stopping.

20. "Reformat this customer case study into a conversion-focused landing page. Prioritise outcomes and social proof."
→ Your case studies are gold dust — this makes them actually work for you.

🧪 Conversion Rate Optimisation

21. "Review this [URL] and list 3 things that may be hurting conversions. Focus on copy, layout, and CTA clarity."
→ A fresh pair of (AI) eyes when you’re too close to the page.

22. "Suggest reasons for high bounce rate on a [lead gen] landing page targeting [HR managers]."
→ Helps you start a CRO audit without going cross-eyed in GA4.

23. "Write 3 new hero headlines for this landing page. Prioritise clarity, value, and action."
→ Micro-copy changes can mean macro results. This makes testing easier.

📈 Reporting & Internal Alignment

24. "Turn this PPC report into a plain-English summary for non-technical stakeholders. Focus on wins, learnings, and next steps."
→ Translate jargon into something your CEO actually reads.

25. "Write a stakeholder email summarising last month’s PPC performance. Highlight key wins and action items."
→ Keeps everyone in the loop without drowning them in data dumps.

Final AI Prompting Tip

Whether you’re tweaking ad copy, battling bounce rates, or trying to explain a PPC report to someone who still prints emails — these prompts help you do it all a bit quicker, a bit better, and with a lot less staring into the marketing void.

AI tools won’t replace your brain. But they can make your brain work faster, think broader, and free up time to focus on the good stuff.

Want a smarter, more strategic way to use AI for performance marketing?

We help high-growth B2B brands use tools like ChatGPT (plus a few more human ones) to cut through noise, convert more leads, and get more from every pound of ad spend.

Curious? Let's chat.

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