# Lever Digital

> Lever Digital is a B2B PPC agency founded by experts who have helped scale some of Europe's fastest-growing businesses. We run Google Ads, paid social, LinkedIn, SEO and CRO to grow ambitious B2B, SaaS and fintech companies.

## Main pages
- [Home — PPC Agency for B2B Growth](https://www.leverdigital.co.uk/)
- [Sign up for a free PPC proposal](https://www.leverdigital.co.uk/free-proposal)
- [Our Work](https://www.leverdigital.co.uk/customers)
- [Pricing that's right for you business](https://www.leverdigital.co.uk/pricing)
- [Grow your business with us](https://www.leverdigital.co.uk/how-we-work)
- [SaaS Digital Marketing Agency](https://www.leverdigital.co.uk/saas-ppc-marketing-agency)
- [Ecommerce PPC Agency | Profitable Paid Ads for Online Stores](https://www.leverdigital.co.uk/ecommerce-ppc-agency)
- [Fintech Digital Marketing Agency](https://www.leverdigital.co.uk/fintech-digital-marketing-agency)

## Services
- [PPC Strategy for B2B Success](https://www.leverdigital.co.uk/services/ppc)
- [Conversion Rate Optimisation for B2B](https://www.leverdigital.co.uk/services/conversion-rate-optimisation)
- [B2B PPC for Growth](https://www.leverdigital.co.uk/services/search-ads)
- [Social Media Marketing for B2B](https://www.leverdigital.co.uk/services/paid-social)
- [Affiliate Marketing for B2B Businesses](https://www.leverdigital.co.uk/services/affiliate-marketing)
- [SEO Agency for B2B](https://www.leverdigital.co.uk/services/seo)
- [Demand Generation](https://www.leverdigital.co.uk/services/demand-generation)
- [Google Ad Management](https://www.leverdigital.co.uk/services/google-ads-management)
- [B2B Lead Generation Agency](https://www.leverdigital.co.uk/services/lead-generation)
- [LinkedIn Ad Agency | High-Performance LinkedIn Ads for B2B](https://www.leverdigital.co.uk/services/linkedin-ad-agency)

## Blog categories
- [Get The Latest Business News](https://www.leverdigital.co.uk/blog-categories/business)
- [Get The Latest CRO News](https://www.leverdigital.co.uk/blog-categories/cro)
- [Get The Latest Google Ads News](https://www.leverdigital.co.uk/blog-categories/google-ads)
- [Get The Latest Landing Pages News](https://www.leverdigital.co.uk/blog-categories/landing-pages)
- [Get The Latest Marketing News](https://www.leverdigital.co.uk/blog-categories/marketing)
- [Get The Latest PPC News](https://www.leverdigital.co.uk/blog-categories/ppc)

## Blog posts
- [10 PPC Statistics Every B2B Marketer Needs to Know in 2025](https://www.leverdigital.co.uk/post/10-ppc-statistics-every-b2b-marketer-needs-to-know)
- [10 Things to Ask Before Hiring a B2B PPC Agency](https://www.leverdigital.co.uk/post/10-things-to-ask-before-hiring-a-b2b-ppc-agency)
- [11 Google Ad Examples & Why They Can Stand Out](https://www.leverdigital.co.uk/post/11-google-ad-examples-why-they-can-stand-out)
- [12 PPC Platforms And Paid Advertising Channels To Help Grow Your Business](https://www.leverdigital.co.uk/post/12-ppc-platforms-and-paid-advertising-channels-to-help-grow-your-business)
- [14 Video Marketing Stats For 2025 That Prove Video Is Here to Stay](https://www.leverdigital.co.uk/post/14-video-marketing-stats-for-2025-that-prove-video-is-here-to-stay)
- [18 Google Ads & PPC Stats You Need to Know in 2025](https://www.leverdigital.co.uk/post/18-google-ads-ppc-stats-you-need-to-know)
- [18 PPC Tools & Software For Managing and Optimising PPC Campaigns](https://www.leverdigital.co.uk/post/18-ppc-tools-software-for-managing-and-optimising-ppc-campaigns)
- [25 AI Prompts Every Marketer Needs To Try In 2025](https://www.leverdigital.co.uk/post/25-ai-prompts-every-marketer-needs-to-try)
- [5 Clever Fintech Marketing Strategies and Why They Work](https://www.leverdigital.co.uk/post/5-clever-fintech-marketing-strategies)
- [5 Clever SaaS Go-To-Market Strategies and Why They Work](https://www.leverdigital.co.uk/post/5-clever-saas-go-to-market-strategies)
- [5 SaaS Marketing Strategies To Grow Your Business in 2025](https://www.leverdigital.co.uk/post/5-saas-marketing-strategies-to-grow-your-business)
- [5 Things to Consider Before You Start Your PPC Strategy](https://www.leverdigital.co.uk/post/5-things-to-consider-before-you-start-your-ppc-strategy)
- [6 of the Most Successful Fintech Marketing Strategies and How You Can Copy Them](https://www.leverdigital.co.uk/post/6-of-the-most-successful-fintech-marketing-strategies-and-how-you-can-copy-them)
- [7 Best Paid Media Channels for SaaS Growth in 2025](https://www.leverdigital.co.uk/post/7-best-paid-media-channels-for-saas-growth-in-2025)
- [7 Fail-Safe Conversion Rate Optimisation Techniques For 2025.](https://www.leverdigital.co.uk/post/7-fail-safe-conversion-rate-optimisation-techniques-for-2025)
- [7 Go-To-Market Strategy Examples (And Why They Worked)](https://www.leverdigital.co.uk/post/7-go-to-market-strategy-examples)
- [7 Proven Strategies to Maximize B2B PPC Campaign ROI in 2025](https://www.leverdigital.co.uk/post/7-proven-strategies-to-maximize-b2b-ppc-campaign-roi)
- [The Complete Guide to B2B PPC: What It Is, Where to Advertise, and How to Make It Work](https://www.leverdigital.co.uk/post/a-complete-guide-to-ppc-for-b2b-companies)
- [A Go-to-Market Checklist for Data-Driven Founders](https://www.leverdigital.co.uk/post/a-go-to-market-checklist-for-data-driven-founders)
- [Acquisition Flat? Check These 3 Data Signals Before You Cut Ad Spend](https://www.leverdigital.co.uk/post/acquisition-flat-check-these-3-data-signals-before-you-cut-ad-spend)
- [Scale Fast: 2025’s Best PPC Agencies for Scaling SaaS Companies](https://www.leverdigital.co.uk/post/best-ppc-agencies-for-saas-companies)
- [Best PPC Agencies UK 2025](https://www.leverdigital.co.uk/post/best-ppc-agencies-uk)
- [Best practices for responsive search ads in 2025](https://www.leverdigital.co.uk/post/best-practices-for-responsive-search-ads)
- [Digital Marketing for Fintech Companies: A Strategy Blueprint for Success](https://www.leverdigital.co.uk/post/digital-marketing-for-fintech-companies)
- [Everything You Need to Know About Demand Generation](https://www.leverdigital.co.uk/post/everything-you-need-to-know-about-demand-generation)
- [Free PPC Budget Calculator Spreadsheet: How to Determine Your Ad Budget ](https://www.leverdigital.co.uk/post/free-ppc-budget-calculator-how-to-determine-your-ad-budget)
- [Freemium Models Explained: How They Work and When to Use Them](https://www.leverdigital.co.uk/post/freemium-models-explained)
- [Google Ad Pricing: How Much Does It Cost To Advertise on Google?](https://www.leverdigital.co.uk/post/google-ad-pricing-how-much-does-it-cost-to-advertise-on-google)
- [Google Discovery Ads: A Comprehensive Guide for Advertisers in 2023](https://www.leverdigital.co.uk/post/google-discovery-ads-a-comprehensive-guide-for-advertisers-in-2023)
- [How Stripe’s Data-Driven Ad Strategy Drove Explosive Growth in Fintech](https://www.leverdigital.co.uk/post/how-stripes-data-driven-ad-strategy-drove-explosive-growth-in-fintech)
- [Quality Over Quantity: How To Attract High-Quality Leads](https://www.leverdigital.co.uk/post/how-to-attract-high-quality-leads)
- [Scaling with Partners: How to Build a Profitable B2B Affiliate Marketing Programme](https://www.leverdigital.co.uk/post/how-to-build-a-profitable-b2b-affiliate-marketing-programme)
- [How to Build a SaaS Go-to-Market Strategy That Works](https://www.leverdigital.co.uk/post/how-to-build-a-saas-go-to-market-strategy-that-works)
- [How to Build an Affiliate Program for SaaS Products](https://www.leverdigital.co.uk/post/how-to-build-an-affiliate-program-for-saas-products)
- [How to Combine Paid and Organic Insights for Smarter Growth Decisions](https://www.leverdigital.co.uk/post/how-to-combine-paid-and-organic-insights)
- [How to Design an AI Marketing Strategy in 2025: A B2B Marketer's Guide](https://www.leverdigital.co.uk/post/how-to-design-an-ai-marketing-strategy)
- [How to Prioritise Channels That Bring In High-LTV Customers](https://www.leverdigital.co.uk/post/how-to-prioritise-channels-that-bring-in-high-ltv-customers)
- [How to Spot Upsell Potential From Your Acquisition Data](https://www.leverdigital.co.uk/post/how-to-spot-upsell-potential-from-your-acquisition-data)
- [How To Use Competitor Paid Search Data to Supercharge Your PPC](https://www.leverdigital.co.uk/post/how-to-use-competitor-paid-search-data-to-supercharge-your-ppc)
- [How to Use ICP Scoring to Drive Smarter Paid Campaigns](https://www.leverdigital.co.uk/post/how-to-use-icp-scoring-to-drive-smarter-paid-campaigns)
- [How to Calculate and Improve Your Conversion Rate (Without Guesswork)](https://www.leverdigital.co.uk/post/how-to-work-out-conversion-rates)
- [Lead Gen vs. Demand Gen: What's the Difference and Why Does It Matter for B2B Marketing?](https://www.leverdigital.co.uk/post/lead-gen-vs-demand-gen-for-b2b-marketing)
- [MRR Explained: The SaaS Metric That Tells You If You're Growing or Guessing](https://www.leverdigital.co.uk/post/mrr-explained-the-saas-metric)
- [When to use Performance Max vs Search campaigns](https://www.leverdigital.co.uk/post/performance-max-vs-search-campaigns)
- [PPC for SaaS: How to Convert Leads Who Aren’t Ready to Buy (Yet)](https://www.leverdigital.co.uk/post/ppc-for-saas-how-to-convert-leads-who-arent-ready-to-buy-yet)
- [Search Ads vs LinkedIn Ads: Which Drives Lower CAC for B2B ](https://www.leverdigital.co.uk/post/search-ads-vs-linkedin-ads)
- [Slack’s Marketing Strategy: How Their Freemium Model Built a Billion-Dollar Brand](https://www.leverdigital.co.uk/post/slacks-marketing-strategy-how-their-freemium-model-built-a-billion-dollar-brand)
- [The 12 Best Marketing AI Tools To Stay Ahead in 2025](https://www.leverdigital.co.uk/post/the-12-best-marketing-ai-tools-to-stay-ahead-in-2025)
- [The 5 Ds in Fintech: What They Mean for Fintech Marketing in 2025](https://www.leverdigital.co.uk/post/the-5-ds-in-fintech)
- [The Benefits of Using Google Ads for Your Business: A Comprehensive Guide](https://www.leverdigital.co.uk/post/the-benefits-of-using-google-ads-for-your-business-a-comprehensive-guide)
- [The Best Digital Marketing Agencies in Scotland (2025 Edition)](https://www.leverdigital.co.uk/post/the-best-digital-marketing-agencies-in-scotland)
- [The Correlation Between Ad Investment and Growth: Here’s What We’ve Found](https://www.leverdigital.co.uk/post/the-correlation-between-ad-investment-and-growth-heres-what-weve-found)
- [The Essential Elements Of High-Converting SaaS Landing Pages](https://www.leverdigital.co.uk/post/the-essential-elements-of-high-converting-saas-landing-pages)
- [The Real CAC Payback Period for PPC: What VCs and CMOs Need to Know](https://www.leverdigital.co.uk/post/the-real-cac-payback-period-for-ppc)
- [The Reality of B2B Marketing in 2024](https://www.leverdigital.co.uk/post/the-reality-of-b2b-marketing-in-2024)
- [The Step-by-Step Marketing Strategy That Made Notion a Household Name](https://www.leverdigital.co.uk/post/the-step-by-step-marketing-strategy-that-made-notion-a-household-name)
- [Top 10 Advertising Benchmarks for FinTech in 2025](https://www.leverdigital.co.uk/post/top-10-advertising-benchmarks-for-fintech-in-2025)
- [Top 10 B2B Influencers You Should Be Following in 2025](https://www.leverdigital.co.uk/post/top-10-b2b-influencers-you-should-be-following-in-2025)
- [Top 10 B2B PPC Experts You Should Follow in 2025](https://www.leverdigital.co.uk/post/top-10-b2b-ppc-experts-you-should-follow-in-2025)
- [Understand The B2B SaaS Funnel With Metrics For Each Stage](https://www.leverdigital.co.uk/post/understand-the-b2b-saas-funnel-with-metrics-for-each-stage)
- [Unlocking Your Customer Acquisition Strategy: How to Get Your First 100 Customers](https://www.leverdigital.co.uk/post/unlocking-your-customer-acquisition-strategy-how-to-get-your-first-100-customers)
- [We Researched 5 SaaS Companies Crushing Online Acquisition](https://www.leverdigital.co.uk/post/we-researched-5-saas-companies-crushing-online-acquisition)
- [What is B2B Demand Generation & How do you create it?](https://www.leverdigital.co.uk/post/what-is-b2b-demand-generation-how-do-you-create-it)
- [What is Inbound Marketing Strategy for SaaS?](https://www.leverdigital.co.uk/post/what-is-inbound-marketing-strategy-for-saas)
- [What Predictive Modelling Gets Wrong About Paid Acquisition](https://www.leverdigital.co.uk/post/what-predictive-modelling-gets-wrong-about-paid-acquisition)
- [What the Best-Performing Landing Pages Have in Common](https://www.leverdigital.co.uk/post/what-the-best-performing-landing-pages-have-in-common)
- [When Should a SaaS Company Start Running Paid User Acquisition?](https://www.leverdigital.co.uk/post/when-should-a-saas-company-start-running-paid-user-acquisition)
- [Why Fintech Marketing Requires a Specialist PPC Approach](https://www.leverdigital.co.uk/post/why-fintech-marketing-requires-a-specialist-ppc-approach)
- [Why Most CAC Calculations Are Wrong (And What to Measure Instead)](https://www.leverdigital.co.uk/post/why-most-cac-calculations-are-wrong)
- [Why Thought Leadership is Crucial to Your Fintech Digital Marketing Strategy](https://www.leverdigital.co.uk/post/why-thought-leadership-is-crucial-to-your-fintech-digital-marketing-strategy)
- [Why Your Lead Velocity Rate Matters More Than CAC in Early-Stage Startup](https://www.leverdigital.co.uk/post/why-your-lead-velocity-rate-matters-more-than-cac-in-early-stage-startup)

## Company
- [The Lever Digital Blog](https://www.leverdigital.co.uk/company/blog)
- [Privacy Policy](https://www.leverdigital.co.uk/company/privacy-policy)
- [Guides](https://www.leverdigital.co.uk/company/guides)